KR-20260063216-A - Interactive advertising systems and methods to engage users

Abstract

The present invention relates to an interactive advertising system and method for inducing user participation, which can induce interest through various interactions with the user on an advertising screen and collect participation data to analyze user responses. A system (100) for providing advertisements in an interactive environment is provided. The system (100) includes a database (120) for identifying and storing a data set representing an advertisement, a quantitative metric (122), and a virtual game environment (126). The representation of the data set is rendered on the user interface (110) of a communication device (112) by a processor (104) based on user interaction data. Access to the virtual game environment (126) having a display (130) representing an actual product is provided by the processor (104) based on a value (122a) associated with one of the data sets representing a quantitative metric (122) representing a measure of one of the user interaction data. The display (130) may be associated with a user account stored in a database (102) based on other user interaction data received by the processor (104) from a communication device through a user interface (110) where a virtual game environment (126) is rendered, and enables the user to perform actions such as clicking, dragging, or selecting directly on the advertisement, thereby enabling personalized product recommendations, reward provision, or expansion into game-type advertisements. Through these interactions, the effectiveness of the advertisement can be measured in real time and advertising content reflecting user interests can be provided.

Inventors

• 김태현

Assignees

• 주식회사 더블유더블유디코리아

Dates

Publication Date

20260507

Application Date

20241030

Claims (1)

1. It is an advertising system that includes various interaction elements to enable users to interact with advertisements, an advertising system that includes a data analysis module for collecting and analyzing user behavior data, a personalized advertising system that provides customized advertisements based on user engagement behavior, and an advertising method that induces user participation by providing rewards upon completion of interaction.

Description

Interactive advertising systems and methods to engage users Interactive advertising systems and methods to engage users The present invention relates to an interactive advertising system and method for inducing user participation, but more specifically, to such a system and method implemented in an interactive environment by one or more computers based on user interaction data. With the advancement of the Internet and mobile platforms, digital advertising is evolving into a form that prioritizes communication with users. While traditional advertising primarily involved the one-way delivery of information, interactive advertising, which encourages user participation, holds the potential to attract consumer attention and drive higher conversion rates. Accordingly, there is a growing demand for technologies that enhance engagement and maximize advertising effectiveness through features that allow users to directly interact with advertisements. FIG. 1 is a schematic block diagram illustrating a system for providing advertisements in an interactive environment according to one embodiment of the present invention. Figure 2 is a block diagram of a software module suitable for use in the system of Figure 1. Figure 3 is a general flowchart for providing advertisements suitable for use in the system of Figure 1. Figure 4 is a flowchart illustrating the interaction of the components of the system of Figure 1. Figure 5 is a flowchart illustrating a process for detecting events suitable for use in the flow of Figure 3. The system of the present invention consists of the following components. An advertising interaction module provides various functions that allow users to interact within the advertisement. For example, it induces participation in the advertisement through multiple-choice quizzes, drag-and-drop, and multiple-choice games. A data collection and analysis module collects and analyzes user behavior data generated during the advertising interaction. The collected data includes the number of clicks, selection rates, response times, and game participation levels. A personalized advertising module provides personalized advertisements tailored to the user's interests based on the collected user data. A reward provision module further encourages participation in the advertisement by providing rewards or points to users who complete specific interactions or achieve certain goals. User Interaction Methods: The advertising interaction module induces user participation in the following ways: Quiz-type advertisements enhance users' understanding of the brand or product as they answer quizzes. Game-type advertisements induce users to stay with the advertisement for an extended period through game-type advertisements designed to achieve specific goals. Survey-type advertisements allow users to increase brand preference and product awareness by responding to simple surveys. Regarding the data collection and analysis method, user behavior data generated from the advertisement is transmitted to the data collection and analysis module and processed in real time. This includes the frequency, duration, and type of interaction with advertisements, through which advertising engagement and performance can be measured. The analysis results are utilized for improving advertisements and providing customized content. Based on collected user data, the customized advertising module provides advertising content tailored to user interests. For example, for users who show a high preference for a specific category, advertisements for products in that category are displayed to maximize advertising effectiveness. The reward provision module increases the advertising engagement rate by providing rewards (e.g., discount coupons, points) when a user completes a specific action (e.g., completing a quiz, clearing a game). Referring to FIG. 1, a schematic block diagram illustrating a system for providing advertisements in an interactive environment according to one aspect of the present invention is shown. The system is consistently designated by reference number (100) in the following description. The system (100) mainly comprises a database (102), a processor (104), and computer-executable instructions (106). The database (102) may be a relational database, an object database, or a data warehouse and is configured to receive, process, store, and identify a plurality of data sets (108). The database (102) is preferably a relational database management system (RDBMS) and preferably of a type that can be queried using a structured query language (SQL) or any other suitable query language. In one embodiment, a JDO query language (JDOQL) for Java data objects (JDO) may be suitably used in the system (100) of the present invention, which provides flexibility in retrieving database objects that may include a plurality of data sets (108) satisfying a specific and predetermined set of criteria. It will be understood and recognized by a person skilled in