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KR-20260063539-A - METHOD FOR PROVIDING INFLUENCER INFORMATION, DEVICE FOR PROVIDING INFLUENCER INFORMATION USING SOCIAL PLATFORM DATA AND PROGRAM STORED IN A RECORDING MEDIUM

KR20260063539AKR 20260063539 AKR20260063539 AKR 20260063539AKR-20260063539-A

Abstract

According to one embodiment of the present invention, a method for providing influencer information, an influencer information providing device, and a program may be provided. A method for providing influencer information may include: an information collection step of collecting channel information and content information of one or more influencers from multiple social platform channels; an information analysis step of analyzing the collected channel information and content information and generating analysis information regarding the influencer's channel and content; an index calculation step of calculating an Influencer Power Index (IPI) representing the advertising influence of an influencer based on the generated analysis information of the influencer channel; and an influencer information provision step of recommending an influencer channel to an advertiser and providing analysis information of the influencer channel based on the calculated Influencer Power Index.

Inventors

  • 황재민
  • 권정식

Assignees

  • 주식회사 스쿼드엑스

Dates

Publication Date
20260507
Application Date
20241030

Claims (9)

  1. In an influencer information providing method comprising one or more processors; and one or more memories in which instructions are stored to cause the one or more processors to perform operations when executed by the one or more processors, the method of collecting and analyzing data on a plurality of influencer channels on a social platform and providing influencer information to an advertiser, Information collection step of collecting channel information and content information of one or more influencers from multiple social platform channels; Information analysis step of analyzing collected channel information and content information and generating analysis information regarding the influencer's channel and content; An index calculation step for calculating an Influencer Power Index (IPI) representing the advertising influence of an influencer based on analysis information of a generated influencer channel; and Influencer information provision stage, which recommends influencer channels to advertisers based on the calculated influencer power index and provides analysis information on the influencer channels. A method of providing influencer information including
  2. In paragraph 1, The above information analysis step comprises performing video analysis by AI on the collected video content of an influencer to extract information regarding scene composition, script, and background music, and analyzing the theme and tendencies of the video content based on the extracted information.
  3. In paragraph 1, The advertising information provision stage, which provides advertising execution information for video content within an influencer channel. A method of providing influencer information that further includes
  4. In paragraph 1, A method for providing influencer information, comprising setting one or more first channels representing a commerce category, continuously crawling second channels that have a follow relationship with the set first channels to expand the relationship between channels, selecting a channel with 10,000 or more followers among the crawled one or more channels, and performing the above information collection step for the selected channel.
  5. In paragraph 1, The information collected in the above information collection step includes channel information, individual content information, and special management content information, and The above channel information includes channel introduction, links to channels on other platforms, total subscribers, number of registered videos, cumulative channel views, and watch time, and The above individual content information includes the title, category, tags, description, top 100 comments, likes, dislikes, and play links, and The above-mentioned special management content information is a method for providing influencer information that includes information regarding content where the increase in daily views is greater than or equal to a set threshold value.
  6. In paragraph 1, The above influencer power index is a method for providing influencer information calculated based on the number of subscribers to a channel, commerce category matching, subscriber preferences, content concentration, and activity.
  7. In paragraph 1, The above-mentioned influencer information provision step provides a UI screen that allows visual verification of the influencer channel's content information, and The above UI screen is a method for providing influencer information that includes influencer information, a list of recommended content, and a detailed information button.
  8. An influencer information providing device comprising: one or more processors; and one or more memories in which instructions are stored to cause the one or more processors to perform operations when executed by the one or more processors, and which collects and analyzes data regarding a plurality of influencer channels on a social platform and provides influencer information to an advertiser, One or more of the above processors, Information collection step of collecting channel information and content information of one or more influencers from multiple social platform channels; Information analysis step of analyzing collected channel information and content information and generating analysis information regarding the influencer's channel and content; An index calculation step for calculating an Influencer Power Index (IPI) representing the advertising influence of an influencer based on analysis information of a generated influencer channel; and Influencer information provision stage, which recommends influencer channels to advertisers based on the calculated influencer power index and provides analysis information on the influencer channels. An influencer information providing device configured to perform steps including
  9. A computer program stored on a computer-readable recording medium capable of being executed on a computer comprising: one or more processors; and one or more memories in which instructions are stored that cause the one or more processors to perform operations when executed by the one or more processors, wherein One or more of the above processors, Information collection step of collecting channel information and content information of one or more influencers from multiple social platform channels; Information analysis step of analyzing collected channel information and content information and generating analysis information regarding the influencer's channel and content; An index calculation step for calculating an Influencer Power Index (IPI) representing the advertising influence of an influencer based on analysis information of a generated influencer channel; and Influencer information provision stage, which recommends influencer channels to advertisers based on the calculated influencer power index and provides analysis information on the influencer channels. A computer program stored on a computer-readable recording medium configured to perform steps including...

Description

Method for providing influencer information using social platform data, device for providing influencer information, and program stored in a recording medium The present invention relates to a technology for providing influencer information, and more specifically, to a method for providing influencer information using social platform data, an influencer information providing device, and a program stored on a recording medium. In modern society, advertising and marketing are no longer limited to traditional media but are rapidly shifting to center around social platforms. Advertising revenue from traditional TV commercials and media is declining, and companies owning intellectual property (IP) for various content are opening channels on social platforms to share content and continue to attempt to generate advertising revenue. In particular, with the rapid growth of the one-person media industry, numerous influencers are expanding their influence on various social platforms, and brands seek to achieve effective marketing results by displaying advertisements on these influencers' channels. However, selecting and matching suitable influencers with brands from among the vast number of influencers still often relies on manual processes. While there are currently some methods that collect data from social platforms to provide influencer channel information, most rely simply on basic details entered by the influencer, such as subscriber count, creation date, and category. Such information has limitations in achieving effective matching between influencers and brands and contains a significant amount of noise. Furthermore, due to a lack of data to evaluate subscriber preferences and reactions, the characteristics of influencer content, and brand compatibility, advertisers spend significant time and resources searching for the optimal influencer. Consequently, there is a growing need for technology capable of recommending the best influencers to advertisers by analyzing influencer channel information in greater depth. FIG. 1 is a diagram showing the connection relationship between an influencer information providing device and other components according to one embodiment of the present invention. FIG. 2 is a block diagram illustrating an example of a computer device according to one embodiment of the present invention. FIG. 3 is a block diagram showing the configuration of an influencer information providing device according to one embodiment of the present invention. FIG. 4 is a flowchart illustrating an IPI index calculation method performed in an index calculation unit according to an embodiment of the present invention. FIG. 5 is a diagram illustrating a content collection screen UI provided by an influencer information providing device according to an embodiment of the present invention. FIG. 6 is a diagram illustrating a collection process screen UI provided by an influencer information providing device (100) according to an embodiment of the present invention. FIG. 7 is a diagram illustrating an advertiser registration screen UI provided by an influencer information providing device (100) according to an embodiment of the present invention. FIG. 8 is a diagram illustrating recommended influencer channel information and content tendency screen UI provided by an influencer information providing device (100) according to an embodiment of the present invention. FIG. 9 is a diagram illustrating an IPI indicator presentation screen UI provided by an influencer information providing device (100) according to an embodiment of the present invention. FIG. 10 is a drawing illustrating a budget and registration screen UI for ad matching provided by an influencer information providing device (100) according to an embodiment of the present invention. FIG. 11 is a drawing illustrating a UI for checking content within an influencer channel that is currently running an advertisement, according to an embodiment of the present invention. FIG. 12 is a flowchart illustrating an influencer information provision method performed by an influencer information provision device according to an embodiment of the present invention. Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the attached drawings. The embodiments of the present invention are provided to more fully explain the invention to those skilled in the art, and the following embodiments may be modified in various different forms, and the scope of the invention is not limited to the following embodiments. Rather, these embodiments are provided to make the disclosure more faithful and complete and to fully convey the spirit of the invention to those skilled in the art. The various embodiments described herein may be implemented, for example, in a recording medium readable by a computer or similar device using software, hardware, or a combination thereof. According to hardware implementation, the embodiments described herei