KR-20260064305-A - EVENT PARTICIPANT BEHAVIOR PATTERN ANALYSIS SYSTEM ANALYZING BEHAVIOR PATTERNS OF PARTICIPANTS IN THE EVENT HALL

KR20260064305AKR 20260064305 AKR20260064305 AKR 20260064305AKR-20260064305-A

Abstract

An event attendee behavior pattern analysis system for analyzing the behavior patterns of attendees within an event venue is disclosed. The event attendee behavior pattern analysis system according to the present invention comprises: a facility coordinate setting unit for setting the coordinates of a facility in an event area; a user information collection unit for collecting information of a user located in the event area; a user information storage unit for storing information of a user located within a preset range from the facility in correspondence with the facility; and a user behavior pattern analysis unit for analyzing a preset behavior pattern of a user in the event area using the user information, wherein the user information storage unit measures the location of the user's terminal a preset first time within a first preset time, and stores the coordinates of the user's terminal when the measured locations are within a preset first error range.

Inventors

김양현

Assignees

주식회사 에이치마케팅커뮤니케이션즈

Dates

Publication Date: 20260507
Application Date: 20241031

Claims (15)

A facility coordinate setting unit for setting the coordinates of a facility in an event area; A user information collection unit that collects information on users located in the above-mentioned event area; A user information storage unit that stores information of a user located within a preset range from the above facility in correspondence with the above facility; and It includes a user behavior pattern analysis unit that analyzes a user's preset behavior pattern in the event area using the above user information, and A user pattern analysis system in an event area characterized by the above user information storage unit measuring the location of the user's terminal a first time set in advance within a first set time, and storing the coordinates of the user's terminal when the measured locations are within a first error range set in advance.
In claim 1, A user pattern analysis system in an event area, characterized in that the above-mentioned user information collection unit collects information about the user when the user is within the event area and within the event period.
In claim 2, A user pattern analysis system in an event area characterized by the above-mentioned user information collection unit transmitting program code to transmit the location of the user to the user's terminal.
In claim 3, A user pattern analysis system in an event area characterized by the above program code being activated when the user's terminal is located within the event area within the event period.
In claim 1, A user pattern analysis system in an event area characterized by the above user information storage unit measuring the location of the user's terminal a second time set in advance within a second set time, estimating the next location of the user's terminal using the previously measured locations, and storing the coordinates of the user's terminal when the estimated location of the user's terminal and the newly measured location of the user's terminal are within a second error range set in advance.
In claim 1, A user pattern analysis system in an event area, characterized in that the facility coordinate setting unit divides the event area into a preset grid area and sets designated coordinates corresponding to the facility by combining a reference coordinate grid area corresponding to the facility coordinates and a preset number of grid areas adjacent to the reference coordinate grid area.
In claim 6, A user pattern analysis system in an event area characterized by the above user information storage unit storing the number of the user's terminals corresponding to the grid area.
In claim 7, A user pattern analysis system in an event area, characterized in that the above-mentioned user information storage unit further stores the number of user terminals in the entire grid area corresponding to the above-mentioned designated coordinates.
In claim 8, A user pattern analysis system in an event area characterized by the above-described user information storage unit sequentially storing the number of user terminals in each grid area corresponding to the above-described designated coordinates.
A facility coordinate setting unit for setting the coordinates of a facility in an event area; A user information collection unit that collects information on users located in the above-mentioned event area; A user information storage unit that stores information of a user located within a preset range from the above facility in correspondence with the above facility; and A user pattern analysis system in an event area comprising a user behavior pattern analysis unit that analyzes a user's preset behavior pattern in the event area using the above user information, The facility coordinate setting unit divides the event area into a preset grid area, sets designated coordinates corresponding to the facility by combining a reference coordinate grid area corresponding to the facility coordinates and a preset number of grid areas adjacent to the reference coordinate grid area. The above user information storage unit stores the number of the user's terminals corresponding to the grid area, and The above user information storage unit further stores the number of user terminals in the entire grid area corresponding to the above designated coordinates, and The above user information storage unit sequentially stores the number of user terminals in each grid area corresponding to the above designated coordinates, and A user pattern analysis system in an event area, characterized in that the facility coordinate setting unit performs group setting corresponding to a plurality of grid areas corresponding to the facility when the size of the facility is larger than the size of the grid area.
In claim 10, A user pattern analysis system in an event area characterized by the above user information storage unit sequentially storing the number of the user's terminals for a plurality of designated coordinates corresponding to the group.
In claim 11, A user pattern analysis system in an event area, characterized in that the above-mentioned user information storage unit further stores the number of user terminals in the entire grid area corresponding to the group.
In claim 12, A user pattern analysis system in an event area, characterized in that the user information storage unit stores the dwell time for the user's terminal when the user's terminal is recognized as the first visitor to the grid area corresponding to the designated coordinates.
In claim 13, A user pattern analysis system in an event area, characterized in that the user information storage unit stores the user's terminal as a duplicate visit when the user's terminal is not recognized as the first visit in the grid area corresponding to the designated coordinates.
As a user pattern analysis method performed by a user pattern analysis system in an event area, A facility coordinate setting step for setting the coordinates of facilities in the event area; A user information collection step for collecting information of users located in the above-mentioned event area; A user information storage step for storing information of a user located within a preset range from the above facility in correspondence with the above facility; and It includes a user behavior pattern analysis step that analyzes a user's pre-set behavior pattern in the event area using the above user information, and A method for analyzing user patterns in an event area, characterized in that the above-described user information storage step measures the location of the user's terminal a first time set in advance within a first set time, and stores the coordinates of the user's terminal if the measured locations are within a first error range set in advance.

Description

Event Participant Behavior Pattern Analysis System that analyzes the behavioral patterns of participants within the event hall The present invention relates to an event attendee behavior pattern analysis system, and more specifically, to an event attendee behavior pattern analysis system that records and analyzes user behavior patterns according to the arrangement of facilities or the type of event at an event venue, such as a festival or exhibition, thereby increasing the satisfaction and responsiveness of event participation among visitors, and reduces battery usage and information usage fees of user terminals and prevents an increase in communication load by activating a program code only when a user enters the event area during the event period. Various forms of festival and exhibition programs, including events for various festivals, exhibitions, performances, experiences, and product promotion, are taking place at festival/exhibition venues (hereinafter also referred to as 'venues'). Recently, various methods utilizing information and communication infrastructure and ubiquity have been proposed to provide program information for festivals and exhibitions, enhance the effectiveness of festivals and exhibitions, and attract visitor interest by using various communication means, sensors, displays, and augmented reality. However, despite the fact that various festivals and exhibitions currently promoted by local governments have a direct and indirect impact on the regional economy, there is a lack of analysis regarding user behavior patterns at event venues; consequently, there are limitations in increasing visitor satisfaction and engagement to boost return visit rates. FIG. 1 is a schematic block diagram of a user pattern analysis system in an event area according to one embodiment of the present invention. FIG. 2 is a flowchart illustrating the entire process performed by the user pattern analysis system of FIG. 1. FIG. 3 is a drawing showing an example of setting designated coordinates corresponding to a facility. FIG. 4 is a drawing showing an example of a group setup for facilities in a wide area. Fig. 5 is a drawing illustrating an example of collecting user coordinates. Figure 6 is a flowchart illustrating an example of verifying user coordinates using a position correction algorithm. Figure 7 is a flowchart schematically illustrating the execution process of the user behavior pattern analysis unit. Hereinafter, some embodiments of the present invention will be described with reference to exemplary drawings. In labeling the components of each drawing with reference numerals, the same components are indicated by the same reference numeral whenever possible, even if they are shown in different drawings. Furthermore, in describing the embodiments of the present invention, if it is determined that a detailed description of related known components or functions would hinder understanding of the embodiments of the present invention, such detailed description is omitted. In addition, terms such as first, second, A, B, (a), (b), etc., may be used when describing the components of the embodiments of the present invention. These terms are intended merely to distinguish the components from other components, and the essence, order, or sequence of the components is not limited by these terms. Where it is stated that a component is "connected," "combined," or "connected" to another component, it should be understood that the component may be directly connected, combined, or connected to the other component, but that another component may also be "connected," "combined," or "connected" between the component and the other component. FIG. 1 is a schematic block diagram of a user pattern analysis system in an event area according to one embodiment of the present invention, and FIG. 2 is a flowchart illustrating the entire process performed by the user pattern analysis system of FIG. 1. In FIG. 1, the user pattern analysis system in the event area includes a facility coordinate setting unit (110), a user information collection unit (120), a user information storage unit (130), and a user behavior pattern analysis unit (140). The facility coordinate setting unit (110) sets the coordinates of facilities in the event area. This sets the coordinates of facilities such as booths and escape routes. At this time, the facility coordinate setting unit (110) divides the event area into pre-set grid areas and sets designated coordinates corresponding to the facilities by combining a reference coordinate grid area corresponding to the facility coordinates and a pre-set number of grid areas adjacent to the reference coordinate grid area. With this configuration, the area required for analysis can be clearly set for each facility. FIG. 3 is a drawing illustrating an example of setting designated coordinates corresponding to facilities. FIG. 3 illustrates an example in which a detailed map is divided into a grid in 3m x 3m units,