KR-20260064306-A - METHOD OF ANALYZING INTERESTS OF PARTICIPANTS IN THE EVENT BY ANALYZING INTERESTS OF PARTICIPANTS BASED ON LOCATION INFORMATION OF PARTICIPANTS IN THE EVENT VENUE

Abstract

A method for analyzing the interests of an event participant is disclosed, which analyzes the interests of a participant based on location information of the participant within the event venue. The method for analyzing the interests of an event participant according to the present invention is a method for analyzing the interests of an event participant executed on a computer system, wherein the computer system includes at least one processor configured to execute computer-readable instructions contained in memory, and the method for analyzing the interests of an event participant includes: a step of collecting and managing location information of the user from the user’s electronic device by at least one processor; a step of collecting and managing event information for each event venue where ongoing events change frequently by at least one processor; and a step of analyzing the interests of the user using location information and event information by at least one processor.

Inventors

• 김양현

Assignees

• 주식회사 에이치마케팅커뮤니케이션즈

Dates

Publication Date

20260507

Application Date

20241031

Claims (1)

1. In a method for analyzing the interests of event attendees executed in a computer system, The above computer system includes at least one processor configured to execute computer-readable instructions contained in memory, and The above interest analysis method is, A step of collecting and managing the user's location information from the user's electronic device by the above at least one processor; A step of collecting and managing event information for each event venue where the ongoing event changes frequently, by the above-mentioned at least one processor; and A step of analyzing the user's interests using the location information and the event information by the above at least one processor A method for analyzing the interests of event attendees, characterized by including

Description

Method of analyzing the interests of participants based on location information of participants within the event venue The present invention relates to a method for analyzing the interests of event attendees, and more specifically, to a method for analyzing the interests of event attendees within an event venue by utilizing location information of the attendees within the event venue and event information specific to each venue. In daily life, information consumption is increasing on display-based platforms (smartphones, PC monitors, tablets, TVs, etc.) when using services such as news, email, videos, social media, and messengers. With the increasing consumption of information, methods for analyzing user behavior patterns based on various underlying technologies are being proposed. For example, analyses of diverse user behavior patterns are being performed using user movement locations, big data, and data from user devices. For example, Korean Published Patent Application No. 10-2017-0028207 (published on March 13, 2017) discloses a technology that analyzes a user's consumption patterns and interests using SMS, SNS, receipt images, etc. FIG. 1 is a drawing illustrating an example of a network environment according to an embodiment of the present invention. FIG. 2 is a block diagram illustrating the internal configuration of an electronic device and a server in an embodiment of the present invention. FIG. 3 is a diagram illustrating an example of a component that may be included in a processor of a server according to an embodiment of the present invention. FIG. 4 is a flowchart illustrating an example of an interest analysis method that a server can perform according to an embodiment of the present invention. FIG. 5 illustrates an example of a detailed process for analyzing a user's interests in an embodiment of the present invention. FIG. 6 illustrates an example of a method for filtering a user's simple visit history in an embodiment of the present invention. FIG. 7 illustrates another example of a method for filtering a user's simple visit history in one embodiment of the present invention. FIG. 8 illustrates another example of a detailed process for analyzing a user's interests in one embodiment of the present invention. Hereinafter, some embodiments of the present invention will be described with reference to exemplary drawings. In labeling the components of each drawing with reference numerals, the same components are indicated by the same reference numeral whenever possible, even if they are shown in different drawings. Furthermore, in describing the embodiments of the present invention, if it is determined that a detailed description of related known components or functions would hinder understanding of the embodiments of the present invention, such detailed description is omitted. In addition, terms such as first, second, A, B, (a), (b), etc., may be used when describing the components of the embodiments of the present invention. These terms are intended merely to distinguish the components from other components, and the essence, order, or sequence of the components is not limited by these terms. Where it is stated that a component is "connected," "combined," or "connected" to another component, it should be understood that the component may be directly connected, combined, or connected to the other component, but that another component may also be "connected," "combined," or "connected" between the component and the other component. FIG. 1 is a diagram illustrating an example of a network environment according to an embodiment of the present invention. The network environment of FIG. 1 is an example including a plurality of electronic devices (110, 120, 130, 140), a plurality of servers (150, 160), and a network (170). FIG. 1 is an example for explaining the invention, and the number of electronic devices or servers is not limited to that shown in FIG. 1. Multiple electronic devices (110, 120, 130, 140) may be fixed terminals or mobile terminals implemented as computer systems. Examples of multiple electronic devices (110, 120, 130, 140) include smartphones, mobile phones, navigation systems, computers, laptops, digital broadcasting terminals, PDAs (Personal Digital Assistants), PMPs (Portable Multimedia Players), tablet PCs, game consoles, wearable devices, IoT (Internet of Things) devices, VR (Virtual Reality) devices, AR (Augmented Reality) devices, etc. For example, FIG. 1 shows the shape of a smartphone as an example of an electronic device (110), but in embodiments of the present invention, the electronic device (110) may refer to one of various physical computer systems capable of communicating with other electronic devices (120, 130, 140) and/or servers (150, 160) through a network (170) using a substantially wireless or wired communication method. The communication method is not limited and may include not only communication methods utilizing communication networks that the network (170)