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KR-20260064417-A - SYSTEM FOR MANAGING CONTENT AND ADVERTISING CAMPAIGN USING DISTRIBUTED NETWORK BASED ON WEB 3.0

KR20260064417AKR 20260064417 AKR20260064417 AKR 20260064417AKR-20260064417-A

Abstract

A content and advertising campaign management system using a distributed network according to one embodiment may include: a first user terminal that uploads content or generates an advertising campaign to be applied to the content; a main server that distributes the content uploaded by the first user terminal to a distributed network and applies an advertisement according to the advertising campaign to the target content; a distributed network that stores the content received from the main server in a distributed manner on CDN nodes and provides the target content to a second user terminal; and a second user terminal that views the target content and transmits advertising viewing data based on the viewing of the target content to the main server.

Inventors

  • 하수호

Assignees

  • 서라운디오 주식회사

Dates

Publication Date
20260507
Application Date
20241210
Priority Date
20241031

Claims (10)

  1. A first user terminal that uploads content or creates an advertising campaign to apply to the content; A main server that distributes content uploaded by the first user terminal to a distributed network and applies an advertisement according to the advertising campaign to the target content; A distributed network that distributes and stores content received from the main server above to CDN nodes and provides the target content to the following second user terminal; and A content and advertising campaign management system using a distributed network, comprising: a second user terminal that views the target content and transmits advertising viewing data based on the viewing of the target content to the main server.
  2. In paragraph 1, The above main server is A request for subdomain creation is obtained from the first user terminal, or a main domain where an advertising campaign is created is managed, and a subdomain is created and provided for each user in accordance with the request of the first user terminal. The above subdomain is An interface is provided that allows the first user terminal to independently manage content uploaded to the distributed network, and The above interface is a content and advertising campaign management system using a distributed network that provides functions related to uploading, modifying, deleting, and sharing content.
  3. In paragraph 2, The above main server is An interface is provided to the first user terminal, together with the subdomain, to generate Decentralized Identifier (DID) information based on the information of the first user terminal as the host authority of the subdomain, and The above distributed network is A content and advertising campaign management system using a distributed network, configured as a blockchain network, which verifies rights related to uploading, modifying, deleting, and sharing content for the subdomain of the first user terminal based on the authentication of the DID information.
  4. In paragraph 3, The above distributed network is A content and advertising campaign management system using a distributed network that records advertising viewing data of the second user terminal regarding content occurring in the above subdomain on a blockchain.
  5. In paragraph 1, The above distributed network is A content and advertising campaign management system using a distributed network that selects the CDN node closest to the geographical location of the second user terminal for the target content and causes the closest CDN node to provide the target content.
  6. In paragraph 5, The above CDN node is A content and advertising campaign management system using a distributed network that optimizes network load by dynamically expanding or contracting its computing resources based on an auto-scaling infrastructure in response to increases or decreases in traffic.
  7. In paragraph 5, Two or more CDN nodes included in the above distributed network are A content and advertising campaign management system using a distributed network that stores identical content in a distributed manner, generates a hash value of the content at a preset interval to verify the integrity of content files stored on its own node, detects data loss if the generated hash value is different from the existing one, and requests content files from other CDN nodes to perform recovery.
  8. In paragraph 5, The above distributed network is A content and advertising campaign management system using a distributed network, based on a distributed storage technique based on IFPS or FileCoin, which divides a content file into multiple data blocks, generates a unique hash value for each data block, distributes and stores the data blocks among multiple CDN nodes within a distributed network based on the generated hash value, and retrieves the data blocks from each CDN node and reassembles them into the original file upon a recovery request.
  9. In paragraph 1, In the operation of the main server executing the advertising campaign, An operation to execute advertising costs to be initiated from the first user terminal based on the advertising campaign; An operation to generate target information specifying the type of content or audience to which an advertisement will be applied based on the information of the above-mentioned advertising campaign, and to determine target content corresponding to the said target information; The operation of exposing target content to which an advertisement according to the above advertising campaign has been applied to the second user terminal corresponding to the above target information; The action of deducting an amount proportional to the exposure of the target content from the aforementioned executed advertising costs; and A content and advertising campaign management system using a distributed network that performs the operation of providing advertising performance based on exposure of the above target content to the above first user terminal.
  10. In Paragraph 9, The above target content is A content and advertising campaign management system using a distributed network, including banner ads visually displayed with content or video ads embedded within content.

Description

System for Managing Content and Advertising Campaigns Using a Distributed Network Based on Web 3.0 The present invention relates to a content and advertising campaign management system using a distributed network, and specifically to a technology that stably distributes content and advertising data within a distributed network and provides efficient advertising exposure and transparent advertising execution. Recently, the use of internet-based content and advertising has established itself as a core element of the digital economy. In particular, systems that efficiently deliver content and advertising data and effectively manage advertising campaigns are considered essential technologies in various industries that utilize the internet. These content distribution and advertising systems are primarily operated based on centralized servers. This approach has the advantage of enabling integrated management and relatively simple initial setup and operation, as data storage, processing, and distribution are concentrated on a single server or data center. Nevertheless, the structure of existing centralized content distribution and advertising systems contains the following problems. First, because centralized systems concentrate data storage and transmission on a single server, bottlenecks can occur when the system has to handle excessive traffic. This is a major factor that increases network latency and degrades the user experience. Additionally, there is a risk of a single point of failure, where the entire system could come to a halt if a specific server fails. Furthermore, centralized systems can be vulnerable in terms of data security and integrity. Since data is stored in a single location, it is susceptible to issues such as hacking, data loss, and server failures. In particular, large-scale user data collected from advertising campaigns often contains sensitive information, so security incidents like data breaches can deal a significant blow to a company's credibility. Furthermore, centralized systems have limitations in that it is difficult to manage advertising campaign performance data transparently and reliably. Centralized server-based systems unilaterally provide performance data such as ad impressions, clicks, and conversions, while lacking mechanisms for advertisers or content providers to directly verify and validate the data. This raises concerns about the possibility of data manipulation and makes it difficult to guarantee fairness in the execution of advertising costs and revenue distribution. Furthermore, centralized systems may experience reduced network efficiency when delivering content to geographically dispersed users. If users are physically far from the server, data transmission speeds slow down, and there is a high likelihood that the quality of content delivery will deteriorate under high-volume traffic conditions. Accordingly, the present invention aims to propose a new system that solves the problems of existing centralized systems and maximizes the efficiency and reliability of content distribution and advertising campaign management. FIG. 1 is a configuration diagram of a content and advertising campaign management system using a distributed network according to one embodiment. FIG. 2 is an example diagram illustrating the operation of a content and advertising campaign management system using a distributed network according to one embodiment, in which a main server distinguishes and manages a main domain and a subdomain, and the main server manages content and advertising data through a distributed network. FIG. 3 is a flowchart showing the steps of an operation performed when a main server executes an advertising campaign according to one embodiment. FIG. 4 is a configuration diagram of a first user terminal, a main server, a CDN node, and a second user terminal according to one embodiment. Detailed information regarding the purpose, technical configuration, and resulting effects of the present invention will be more clearly understood through the following detailed description based on the drawings attached to the specification of the present invention. An embodiment according to the present invention will be described in detail with reference to the attached drawings. The embodiments disclosed herein should not be interpreted or used to limit the scope of the invention. It is obvious to those skilled in the art that the description including the embodiments herein has various applications. Accordingly, any embodiments described in the detailed description of the invention are illustrative for better explaining the invention and are not intended to limit the scope of the invention to the embodiments. The functional blocks shown in the drawings and described below are merely examples of possible implementations. In other implementations, other functional blocks may be used without departing from the spirit and scope of the detailed description. Additionally, while one or more fu