KR-20260064432-A - METHOD AND SYSTEM FOR EVALUATE PRODUCT COMPETITIVENESS

KR20260064432AKR 20260064432 AKR20260064432 AKR 20260064432AKR-20260064432-A

Abstract

A method for evaluating product competitiveness is provided. A method for evaluating product competitiveness performed by a computing device according to some embodiments may include the steps of: obtaining a list of products related to a target product; determining a competitive product among the obtained list of products; determining a plurality of performance indicators for a competitive product based on a plurality of performance indicator specification values for each product included in the list of products; and evaluating the competitiveness of a target product based on the performance indicator specification values for the target product and the performance indicator specification values for a competitive product.

Inventors

조민제
김지민
김민주
김동규
배국진
변정은
최윤정
김은선
서수민
신주연
임소연
김성진

Assignees

한국과학기술정보연구원

Dates

Publication Date: 20260507
Application Date: 20250123
Priority Date: 20241030

Claims (20)

In a method performed by a computing device, Step of obtaining a list of products related to the target product; A step of determining a competing product from the above-mentioned list of acquired products; A step of determining a plurality of performance indicators for the competing product based on specification values for a plurality of performance indicators for each product included in the above product list; and A step comprising evaluating the competitiveness of the target product based on the specification values for each performance indicator of the target product and the specification values for each performance indicator of the competing product. Product Competitiveness Evaluation Method.
In paragraph 1, The step of obtaining a list of products related to the above-mentioned target product is, A step of identifying the price of the above-mentioned target product; A step of identifying a specific group that includes the identified price among a plurality of groups classified based on a price range; and A method comprising the step of obtaining the product list based on a plurality of products included in the specific group identified above. Product Competitiveness Evaluation Method.
In paragraph 2, Based on a plurality of products included in the specific group identified above, the step of obtaining the product list is: A method comprising the step of identifying a plurality of products among a plurality of products included in the aforementioned specific group that fall within a predetermined sales ranking, and obtaining a product list including the identified plurality of products. Product Competitiveness Evaluation Method.
In paragraph 2, Based on a plurality of products included in the specific group identified above, the step of obtaining the product list is: A method comprising the step of identifying multiple products among multiple products included in the aforementioned specific group whose search ranking falls within a predetermined ranking, and obtaining a product list including the identified multiple products. Product Competitiveness Evaluation Method.
In paragraph 2, Multiple groups classified based on the above price range are, Prior to the step of obtaining a list of products related to the above-mentioned target product, Step of obtaining price information for products of the same category; and Through the step of clustering products of the same category based on the above price information, the pre-generated, Product Competitiveness Evaluation Method.
In paragraph 5, The step of clustering products of the same category based on the above price information is, A step including determining the number of groups using a cluster validity index, Product Competitiveness Evaluation Method.
In paragraph 1, The step of providing the above product list to the user; and A step including determining the product selected by the above user as the above competitor product, Product Competitiveness Evaluation Method.
In paragraph 1, Among the above-mentioned product list, the step of determining a competing product is: A step including determining the product with the highest number of views among the above-mentioned product list as the above-mentioned competitor product, Product Competitiveness Evaluation Method.
In paragraph 1, Among the above-mentioned product list, the step of determining a competing product is: A step including determining the product with the highest sales volume among the above-mentioned product list as the above-mentioned competitor product, Product Competitiveness Evaluation Method.
In paragraph 1, The above product list includes multiple groups classified based on price range, and The step of determining multiple performance indicators for the above-mentioned competitive product is, A step of calculating the average of specification values for each performance indicator for each of the above plurality of groups; and A method comprising the step of determining a plurality of performance indicators for the competing product based on the average of the specification values for each performance indicator of each group calculated above. Product Competitiveness Evaluation Method.
In Paragraph 10, The step of determining multiple performance indicators for the above-mentioned competitive product is, A step of providing the user with the average of the specification values for each performance indicator of each group calculated above; and A method comprising the step of determining a plurality of performance indicators selected by the user as a plurality of performance indicators for the competing product. Product Competitiveness Evaluation Method.
In Paragraph 10, The step of determining multiple performance indicators for the above-mentioned competitive product is, A step of identifying the average of specification values for each performance indicator of the group to which the above-mentioned target product belongs; A step of sorting the specification values for each of the identified performance indicators in order of high or low deviation; A method comprising the step of determining multiple performance indicators that fall within a predetermined ranking among sorted specification values as multiple performance indicators for the aforementioned competing product. Product Competitiveness Evaluation Method.
In paragraph 1, The step of evaluating the competitiveness of the above-mentioned target product is, A step of determining the importance of each performance indicator for the above-mentioned target product; A step of calculating a specification ratio, which is the ratio of the specification value for each performance indicator of the above target product to the specification value for each performance indicator of the above competitor product; and A method comprising the step of calculating a quality coefficient, which is the degree of improvement of the target product compared to the competing product, using the above-mentioned specification ratio and the above-mentioned importance of each performance indicator. Product Competitiveness Evaluation Method.
In Paragraph 13, The step of deriving the importance of each performance indicator for the above-mentioned target product is: Step of obtaining a list of products related to the target product; If the number of products included in the above product list is less than or equal to a threshold number, a step of calculating a first performance indicator using a first statistical method; If the number of products included in the above product list exceeds the above threshold, a step of calculating a second performance indicator using a second statistical method; and A step comprising deriving the importance using the first performance indicator or the second performance indicator, Product Competitiveness Evaluation Method.
In Paragraph 14, The first statistical method is fs/QCA, and the second statistical method is a multi-criteria decision method (Conjoint, VIKOR). Product Competitiveness Evaluation Method.
In Paragraph 14, The step of deriving the importance using the first performance indicator or the second performance indicator is: Calculating the first performance indicator or the second performance indicator by applying a first statistical method or a second statistical method to the market competitiveness of each product included in the above product list and the specification values for multiple performance indicators of each product included in the above product list. Product Competitiveness Evaluation Method.
In Paragraph 13, The step of calculating the specification ratio, which is the ratio of the specification value for each performance indicator of the above-mentioned target product to the specification value for each performance indicator of the above-mentioned competing product, is: A step of identifying the degree of confidence regarding the above-mentioned specification value; and A step including correcting the specification ratio using the above confidence level, Product Competitiveness Evaluation Method.
In a method performed by a computing device, A step of obtaining information on competing products to be compared in evaluating the competitiveness of the target product; A step of obtaining a list of products related to the above-mentioned target product; A step of verifying whether information regarding the competitive product is valid based on the specification value for each performance indicator of each product included in the above-mentioned product list and the specification value for each performance indicator of the above-mentioned competitive product; and If the above verification is successful, the method includes the step of evaluating the competitiveness of the target product by comparing it with the competing product. Product Competitiveness Evaluation Method.
In Paragraph 18, The step of obtaining a list of products related to the above-mentioned target product is, A step of identifying a category of the target product based on information of the target product; and A step of identifying a specific group to which the price of the target product belongs among a plurality of groups of different price ranges included in the category of the target product; and A step comprising obtaining the product list including a plurality of products included in the specific group identified above, Product Competitiveness Evaluation Method.
In Paragraph 19, The step of verifying whether the information regarding the above-mentioned competing product is valid is, Among the above-mentioned list of multiple products, a step of counting the number of products having a price difference within a threshold range from the price of the competing product; and A step comprising determining that information regarding the competing product is valid when the number of products counted above exceeds a threshold number, Product Competitiveness Evaluation Method.

Description

Method and System for Evaluating Product Competitiveness The present invention relates to a method and system for evaluating the competitiveness of products. More specifically, it provides a method and system for quantitatively evaluating multiple products within a short period of time. Generally, product competitiveness has been evaluated by obtaining opinions from customers through surveys. However, this method requires significant time and cost for surveys or market research, and has limitations in evaluating multiple products quickly. Furthermore, methods that evaluate product competitiveness using only primary quantitative information, such as price data, make it difficult to consider product quality as sufficiently reflected in the evaluation. Furthermore, according to the method of evaluating product competitiveness based on survey results directly entered by sellers, if sellers do not know the information necessary for the evaluation, difficulties arise in entering the evaluation information, and since it is impossible to determine whether the information entered by the seller is appropriate, separate verification and validation are required. FIG. 1 is a schematic diagram for schematically explaining a system environment to which a product competitiveness evaluation system is applied, according to one embodiment of the present disclosure. FIG. 2 is a user interface screen for explaining the step of inputting information of a target product according to one embodiment of the present disclosure. FIGS. 3 to 12 are flowcharts for explaining a method for evaluating product competitiveness according to one embodiment of the present disclosure. FIG. 13 is a hardware configuration diagram of a computing system according to some embodiments of the present disclosure. Hereinafter, preferred embodiments of the present disclosure will be described in detail with reference to the attached drawings. The advantages and features of the present disclosure and the methods for achieving them will become clear by referring to the embodiments described below in detail together with the attached drawings. However, the technical concept of the present disclosure is not limited to the following embodiments but can be implemented in various different forms. The following embodiments are provided merely to complete the technical concept of the present disclosure and to fully inform those skilled in the art of the scope of the present disclosure, and the technical concept of the present disclosure is defined only by the scope of the claims. It should be noted that when assigning reference numerals to the components of each drawing, the same components are given the same reference numeral whenever possible, even if they are shown in different drawings. Furthermore, in describing the present disclosure, if it is determined that a detailed description of related known components or functions could obscure the essence of the present disclosure, such detailed description is omitted. Unless otherwise defined, all terms used herein (including technical and scientific terms) may be used in a meaning commonly understood by those skilled in the art to which this disclosure pertains. Additionally, terms defined in commonly used dictionaries are not to be interpreted ideally or excessively unless explicitly and specifically defined otherwise. The terms used herein are for describing the embodiments and are not intended to limit this disclosure. In this specification, the singular form includes the plural form unless specifically stated otherwise in the text. Additionally, terms such as first, second, A, B, (a), (b), etc., may be used to describe the components of the present disclosure. These terms are intended only to distinguish the components from other components and do not limit the nature, order, or sequence of the components. Where it is stated that a component is "connected," "coupled," or "joined" to another component, it should be understood that the component may be directly connected or joined to the other component, but that another component may also be "connected," "coupled," or "joined" between each component. As used in the specification, "comprises" and/or "comprising" do not exclude the presence or addition of one or more other components, steps, actions, and/or elements to the mentioned components, steps, actions, and/or elements. Hereinafter, several embodiments of the present disclosure will be described in detail with reference to the attached drawings. FIG. 1 is a schematic diagram for schematically explaining a system environment to which a product competitiveness evaluation system is applied, according to one embodiment of the present disclosure. Referring to FIG. 1, the product competitiveness evaluation system (110) includes a collection module (111), a recommendation module (112), a verification module (113), an evaluation module (114), a storage module (115), and a product DB (116). The collection module (11