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KR-20260065844-A - Purchase assistance methods, purchase assistance programs, purchase assistance systems, and cross-border EC systems using AI

KR20260065844AKR 20260065844 AKR20260065844 AKR 20260065844AKR-20260065844-A

Abstract

The purchase assistance system obtains page-specific information that specifies a WEB page containing a product that the user wishes to purchase, through an interface screen displayed on the user terminal, and the purchase assistance system automatically extracts some necessary information of the product information on the WEB page from the HTML constituting the WEB page specified by the page-specific information (S13~S15), and the purchase assistance system displays at least some of the extracted necessary information on the interface screen of the user terminal (S20).

Inventors

  • 길 마로
  • 김 동엽

Assignees

  • 사조 인크.

Dates

Publication Date
20260511
Application Date
20250311
Priority Date
20240311

Claims (20)

  1. A purchasing assistance method executed in a purchasing assistance system that assists a user in purchasing overseas products from their country of residence through an interface screen displayed on a user terminal used by the user. A step of acquiring page-specific information through an interface screen, which identifies page-specific information that specifies the WEB page where the product the user wishes to purchase is listed, An extraction step for automatically extracting necessary information of some of the product information posted on the web page from the HTML constituting the web page specified by the page-specific information, and A necessary information display step for displaying at least a portion of the essential information extracted in the above extraction step on the interface screen, A purchase assistance method characterized by including
  2. In paragraph 1, A purchasing assistance method that automatically extracts the necessary information by analyzing the HTML structure of the WEB page specified by the page-specific information in the extraction step.
  3. In paragraph 1, A purchasing assistance method that extracts the necessary information by inputting the HTML of the WEB page specified by the page-specific information into a mathematical model trained by a machine learning algorithm to extract and output the necessary information formed on the WEB page, wherein the HTML of the WEB page is input in the extraction step.
  4. In paragraph 1, In the above extraction step A structure analysis step for automatically extracting the necessary information by analyzing the HTML structure of the WEB page specified by the page-specific information; and A step of using AI to extract the necessary information by inputting the HTML of the WEB page specified by the page-specific information into a mathematical model trained by a machine learning algorithm to extract and output the necessary information formed on the WEB page by inputting the HTML of the WEB page; It is executable, A purchase assistance method that selectively executes the structure analysis step and the AI utilization step in correspondence with a WEB page specified by the above page specific information.
  5. In paragraph 1, A purchasing assistance method in which, when the WEB page specified by the page-specific information is displayed in a foreign language different from the language of the user's country of residence, the necessary information display step automatically translates at least a portion of the necessary information extracted from HTML in the extraction step into the language of the user's country of residence and displays it on the interface screen.
  6. In paragraph 1, A purchasing assistance method in which, in the step of acquiring page-specific information, the URL of a WEB page entered by a user on an interface screen displayed on a user terminal is acquired as page-specific information.
  7. In paragraph 1, A physical information acquisition step for acquiring physical information of a product posted on the WEB site by inputting at least one of the necessary information extracted in the extraction step into a mathematical model trained by a machine learning algorithm to output physical information of the product when the necessary information of the product is input, A shipping fee prediction step for predicting the shipping fee of a product posted on the WEB site based on the physical information obtained in the physical information acquisition step above, and Predicted shipping fee display step for displaying the shipping fee predicted in the above shipping fee prediction step on the interface screen A purchase assistance method that additionally includes
  8. In Paragraph 7, A purchasing assistance method in which, in the physical information acquisition step, multiple types of necessary information extracted in the extraction step are input into the mathematical model to acquire physical information of a product posted on the WEB site.
  9. In Paragraph 7, In the above shipping fee prediction step, With respect to the physical information acquired in the above physical information acquisition step, an algorithm is applied to predict an appropriate packaging box among multiple types of packaging boxes having a rectangular shape, and A purchasing assistance method for predicting shipping costs of a product based on a packaging box predicted by the above algorithm.
  10. In Paragraph 7, When multiple candidate products to be purchased are selected by the user, physical information of each of the selected multiple products is acquired in the physical information acquisition step, and A purchasing assistance method in which, in the above shipping fee prediction step, a shipping fee is predicted when the plurality of products are bundled and shipped based on each physical information of the plurality of products obtained in the above physical information acquisition step.
  11. In Paragraph 10, In the above shipping fee prediction step, For each of the physical information of the plurality of products acquired in the above physical information acquisition step, an algorithm is applied to predict an appropriate packaging box among a plurality of types of packaging boxes having a rectangular shape, and While changing the arrangement of the predicted plurality of said packaging boxes, the process of predicting the total packaging box capable of accommodating the entire number of arranged packaging boxes is executed multiple times, and A purchasing assistance method for predicting shipping costs when bundling multiple products for shipping based on the entire packaging box with the smallest volume among the predicted multiple entire packaging boxes.
  12. In Paragraph 10, A purchasing assistance method that, when multiple candidate products to be purchased are selected by a user, calculates the difference between the total amount of the predicted shipping fee when the multiple products are shipped together and the predicted shipping fee when the multiple products are shipped separately, and displays the difference on the interface screen.
  13. In paragraph 1, A tariff prediction step for predicting the tariff imposed when importing the product into the user's country of residence based on information of the product posted on the WEB page specified by the specific information of the above page, and Predicted tariff display step for displaying the predicted tariff on the interface screen in the above tariff prediction step A purchase assistance method that additionally includes
  14. In Paragraph 13, In the above tariff forecasting step A purchasing assistance method for obtaining a predicted result of a customs duty imposed on a product by inputting information of a product posted on the WEB page specified by the page-specific information into a mathematical model trained by a machine learning algorithm to output a predicted result of a customs duty when product information is input.
  15. In Paragraph 14, A purchasing assistance method that, in the above-mentioned tariff prediction step, inputs a plurality of pieces of information of a product listed on the above-mentioned WEB page specified by the above-mentioned page-specific information into the above-mentioned mathematical model to obtain a prediction result of the tariff imposed on the product.
  16. In Paragraph 14, In the above tariff forecasting step Using a RAG that searches for specific information from a set of texts and generates new text based on the searched information, text representing the characteristics of a product is obtained from a set of texts regarding a product posted on the WEB page specified by the page-specific information. A purchasing assistance method for obtaining a predicted result of a tariff imposed on the product by inputting the acquired text into the mathematical model.
  17. In Paragraph 13, In the above tariff forecasting step By inputting information of a product listed on the WEB page specified by the page-specific information into a mathematical model trained by a machine learning algorithm to output a prediction result of an HS code classifying international trade goods, a prediction result of the HS code of the product is obtained, and A purchasing assistance method for predicting the said tariff based on the prediction result of the said HS code.
  18. In paragraph 1, A purchase assistance method further comprising a link display step for displaying a link specified by a user on an interface screen to display the WEB page specified by the page-specific information.
  19. In paragraph 1, The method further includes a dedicated icon display step for displaying a dedicated icon on the interface screen to indicate the display of the product information, which includes the necessary information extracted in the extraction step, along with a WEB page on which the product the user wishes to purchase is listed. If the above-mentioned dedicated icon is manipulated by the above-mentioned user, In the step of obtaining specific information about the above page, the WEB page displayed on the interface screen when the dedicated icon is operated is specified, and In the above extraction step, the necessary information is automatically extracted from the HTML constituting the specified WEB page, and A purchase assistance method comprising, in the step of displaying necessary information, displaying an extension browser on the interface screen and also displaying information about the product including the necessary information on the displayed extension browser.
  20. In paragraph 1, When a WEB page on which a product is listed is displayed on the interface screen, the method further includes an auxiliary browser display step of displaying an auxiliary browser that displays information assisting in the purchase of the product by the user on the interface screen together with the WEB page. In the case where the above auxiliary browser is displayed, In the step of obtaining specific information about the above page, the WEB page that was displayed on the interface screen when the auxiliary browser was displayed is specified, and In the above extraction step, the necessary information is automatically extracted from the HTML constituting the specified WEB page, and A purchase assistance method in which, in the step of displaying necessary information, information about the product including the necessary information is displayed on the auxiliary browser that is displayed.

Description

Purchase assistance methods, purchase assistance programs, purchase assistance systems, and cross-border EC systems using AI The present disclosure relates to a purchasing assistance method, a purchasing assistance program, a purchasing assistance system, and an AI-based cross-border e-commerce system for assisting a user in purchasing overseas goods from their country of residence. One method for users to purchase overseas products while residing in their country of residence is to use Electronic Commerce (EC) sites that handle such goods. An EC site is a website that facilitates the buying and selling of goods over the internet. EC sites primarily consist of two types: those built by sellers to sell their own products (self-owned EC type) and those where multiple sellers list their products (mall type). However, regardless of the type of EC site used, users cannot purchase the desired overseas product if that product is not handled by the site. If the overseas product a user wishes to purchase is not handled by an e-commerce site, the user can also utilize an import agency. Recently, services have also been provided that allow users to request product imports from import agencies directly on the web. However, even when using a web site, users still needed to browse overseas websites where the product is listed, identify product information written in a foreign language on their own, and then either input this information into the import agency's website or write it down on paper and send it to the import agency. Considering the background described above, technology aimed at supporting the purchase of overseas products by users has also been proposed. For example, according to the technology described in Patent Document 1, an input field for purchasing products from overseas is displayed on the web browser of a user terminal along with a product page for products sold on an EC site. The quantity, color, and size of the product are entered into the input field. FIG. 1 is a block diagram illustrating the schematic configuration of a purchase assistance system (1) and a user terminal (20). FIG. 2 is a flowchart of the purchase assistance processing performed by the purchase assistance system (1) of the present embodiment. FIG. 3 is a drawing illustrating an example of an interface screen (home screen (40)) displayed on a display unit (26) of a user terminal (20). Figure 4 is a flowchart of the product-specific information display process executed during the purchase assistance process. FIG. 5 is a drawing illustrating an example of an interface screen (product-specific screen (50)) displayed on a display unit (26) of a user terminal (20). FIG. 6 is a flowchart of the bundled shipping fee prediction processing performed by the purchase assistance system (1) of the first variation example. FIG. 7 is a drawing illustrating an example of a state in which a dedicated icon (70) and an extension browser (71) are displayed on a general-purpose interface screen displayed on a display unit (26) of a user terminal (20). FIG. 8 is a drawing illustrating an example of a state in which an auxiliary browser (73) is displayed on a general-purpose interface screen displayed on a display unit (26) of a user terminal (20). FIG. 9 is a drawing illustrating the state in which an information sharing instruction button (74) and an information sharing icon column (75) are displayed on a general-purpose interface screen displayed on a display unit (26) of a user terminal (20). Hereinafter, one of the typical embodiments of the present disclosure will be described with reference to the drawings. First, with reference to FIG. 1, an example of the configuration of a purchase assistance system (AI-based cross-border EC system) (1) and a user terminal (20) in the present embodiment will be described schematically. The purchase assistance system (1) provides a service to assist users in purchasing overseas products. As an example, a server, which is a type of information processing device, is used as the purchase assistance system (1) of the present embodiment. Specifically, in the present embodiment, a server from a manufacturer providing cloud services (so-called cloud server) is used as the purchase assistance system (1). However, a server other than a cloud server may be used as the purchase assistance system (1). As the purchase assistance system (1), an information processing device other than a server (e.g., a personal computer (hereinafter referred to as "PC")) may be used. Furthermore, the device constituting the purchase assistance system (1) may be one or multiple. For example, an information processing device and a database may cooperate to function as the purchase assistance system (1), or multiple information processing devices may cooperate to function as the purchase assistance system (1). The purchase assistance system (1) is equipped with a control unit (11) that performs various processing controls and a communication I