KR-20260066587-A - A SYSTEM FOR PROVIDING USER-PERSONALIZED ADVERTISING CONTENT AND THE CONTROLLING METHOD THEREOF

KR20260066587AKR 20260066587 AKR20260066587 AKR 20260066587AKR-20260066587-A

Abstract

An electronic device for displaying a user-customized advertising video according to various embodiments of the present invention comprises: a memory; a display; a camera; a communication module; and a processor, wherein the memory stores instructions that cause the processor to perform the following operations when the processor is operating, the operations may include: identifying a user from an image captured using a camera; confirming, using the processor, user characteristic information of the user identified from the captured image and gaze information including the position and direction of the gaze of the gaze; transmitting the user characteristic information and the gaze information to the cloud server; receiving a customized advertising video generated in response to the user characteristic information from the cloud server; displaying the customized advertising video through the display instead of the advertising video; receiving video change information generated in response to the gaze information from the cloud server; and changing and displaying at least a portion of the customized advertising video according to the video change information.

Inventors

이동열

Assignees

주식회사 피치에이아이

Dates

Publication Date: 20260512
Application Date: 20241230
Priority Date: 20241104

Claims (10)

In an electronic device that displays user-customized advertising videos, Memory; display; camera; communication module; and Includes a processor, The above memory stores instructions that cause the processor to perform the following operations when the processor is operating, and the operations are: A step of identifying a user from an image captured using a camera; A step of using a processor to identify user characteristic information of a user identified from a captured image, and gaze information including the gaze position and gaze direction; A step of transmitting the above user characteristic information and the above gaze information to the cloud server; A step of receiving a customized advertisement video generated in response to user characteristic information from a cloud server; A step of displaying the customized advertisement video through the display instead of the advertisement video; A step of receiving image change information generated in correspondence with gaze information from the above-mentioned cloud server; A step of changing and displaying at least a portion of the customized advertisement video according to the above video change information; An electronic device including
In paragraph 1, The step of changing and displaying at least a portion of the customized advertisement video according to the above video change information is A step of measuring the distance between the user's pupils and the head angle included in the above-mentioned captured image; A step of determining the user's gaze area based on the distance between the user's pupils, head angle, and gaze information measured above; An electronic device comprising the step of changing and displaying a display for at least one object present in the user's gaze area among the customized advertising videos.
In paragraph 2, The above operations are: A step of checking whether at least one object existing in the above-mentioned observation area is a two-dimensional object; A step of converting the above 2D object into a 3D object; and A step of generating a skeletal structure corresponding to a generated 3D object; An electronic device comprising the step of displaying a three-dimensional object combined with a skeletal structure through a display.
In paragraph 3, The above user characteristic information includes at least one of the user's age and gender, and The above customized advertising video is for the above cloud server: An electronic device that determines an advertising storyboard according to a pre-set advertising plan based on the identified user characteristic information, and generates the customized advertising content through generative AI based on the determined advertising storyboard.
In paragraph 1, The above cloud server is: Based on user response to the above customized ad video, the content optimization degree of the customized ad video is calculated, and If the calculated optimization level is below a preset threshold, select a second customized ad video with adjustable parameters related to user response, and Transmitting the above second customized advertising video to the electronic device, Electronic device.
In paragraph 5, An electronic device in which the above content optimization is determined based on a user attention lead time, which indicates the time it takes for the content to attract user attention; a user engagement rate, which indicates the ratio of time spent interacting with the content; a content gaze time, which indicates the average time the user gazes intently at the content; and the frequency of the user's gaze deviation from the content.
In paragraph 6, The above content optimization degree is calculated by the following mathematical formula, and An electronic device in which L is the user attention lead time, T is the user engagement rate, V is the content gaze time, and D is the gaze break frequency.
In Paragraph 7, The above user attention lead time is calculated using user gaze information as the time from the start of content playback until the user's gaze is fixed on the display, and The user engagement rate is calculated as the ratio of the time from when the content is displayed on the screen until a response by the user occurs to the content playback time, and Content gaze time is calculated using user gaze information as the ratio of the accumulated time the user fixated on the content in frame units to the total content playback time, and The gaze departure frequency is calculated as the ratio of the content playback time to the time the gaze vector leaves the display, using the gaze vector generated based on gaze information and the position of the display, Electronic device.
In a method for controlling an electronic device that displays user-customized advertising videos, A step of identifying a user from an image captured using a camera; A step of using a processor to identify user characteristic information of a user identified from a captured image, and gaze information including the gaze position and gaze direction; A step of transmitting the above user characteristic information and the above gaze information to the cloud server; A step of receiving a customized advertisement video generated in response to user characteristic information from a cloud server; A step of displaying the customized advertisement video through the display instead of the advertisement video; A step of receiving image change information generated in correspondence with gaze information from the above-mentioned cloud server; A method for controlling an electronic device, comprising the step of changing and displaying at least a portion of the customized advertisement video according to the above video change information.
A method for controlling a system that provides user-customized advertising videos, wherein the system includes an electronic device that displays advertising videos and a cloud server that provides advertising videos to the electronic device. A step of identifying a user from an image captured using a camera by an electronic device; A step of identifying user characteristic information of a user identified from a captured image and gaze information including the gaze position and gaze direction of the gaze, using a processor by means of an electronic device; A step of transmitting the user characteristic information and the gaze information to the cloud server by means of an electronic device; A step of transmitting a customized advertising video generated in response to user characteristic information to an electronic device by a cloud server; A step of displaying the customized advertisement video on the display instead of the advertisement video by means of a cloud server; A step of transmitting image change information generated in response to gaze information by a cloud server; A method for controlling a system that provides a user-customized advertising video, comprising the step of changing and displaying at least a portion of the customized advertising video according to the image change information by means of an electronic device.

Description

A SYSTEM FOR PROVIDING USER-PERSONALIZED ADVERTISING CONTENT AND THE CONTROLLING METHOD THEREOF The present invention relates to digital advertising technology, and more particularly to a system and method for providing customized advertising content by analyzing user characteristics (age, gender, gaze direction, etc.) in real time. Existing digital advertising technology operated by providing fixed advertising content identically to multiple users. This conventional approach fails to provide a personalized user experience and hinders user immersion. In particular, advertising effectiveness was limited because it could not reflect users' interests or characteristics in real time. With the advancement of digital advertising technology, advertising media incorporating cutting-edge technologies such as digital signage have emerged. Digital signage is a technology that provides information using displays such as LED, LCD, and OLED, enabling the delivery of dynamic and visually rich content that goes beyond static text or images. However, existing digital signage systems still lack user personalization and fail to provide customized advertising content based on user interests and characteristics. In addition, conventional technology faces the problem of excessive costs and time required for advertising production. Advanced technology-based advertisements, such as 3D anamorphic ads used to promote specific products or services, require high production costs and time, making them accessible only to large advertisers. Due to these limitations, small and medium-sized advertisers struggle to produce and deliver personalized, high-quality advertisements. While there have been attempts to personalize advertisements using user data, they have primarily relied on basic data analysis and failed to reflect real-time analysis or user interactions. Consequently, there is a growing need for a system that combines real-time data analysis with the generation of customized content. FIG. 1 illustrates a user-customized advertising content provision system according to an embodiment of the present invention. FIG. 2 is a block diagram of an electronic device according to one embodiment of the present invention. FIG. 3 is an exemplary flowchart of an algorithm in which an electronic device according to one embodiment of the present invention operates. Figure 4 is a diagram illustrating the user's gaze position and gaze direction in an electronic device. FIG. 5 illustrates an example of generating a three-dimensional image of a product according to one embodiment of the present disclosure. FIG. 6 is a diagram illustrating a rigging operation for a static object according to one embodiment of the present disclosure. The advantages and features of the present invention and the methods for achieving them will become clear by referring to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below but may be implemented in various different forms. These embodiments are provided merely to ensure that the disclosure of the present invention is complete and to fully inform those skilled in the art of the scope of the invention, and the present invention is defined only by the scope of the claims. Accordingly, in some embodiments, well-known process steps, well-known device structures, and well-known techniques are not specifically described to avoid the present invention being interpreted ambiguously. Throughout the specification, like reference numerals refer to like components. In this specification, terms such as first, second, third, etc., may be used to describe various components, but these components are not limited by these terms. The terms are used for the purpose of distinguishing one component from other components. For example, without departing from the scope of the present invention, a first component may be named a second or third component, etc. As the present invention is susceptible to various modifications and may have various embodiments, specific embodiments are illustrated in the drawings and described in detail. However, this is not intended to limit the invention to specific embodiments and should be understood to include all modifications, equivalents, and substitutions that fall within the spirit and scope of the invention. Similar reference numerals have been used for similar components in the description of each figure. When it is stated that one component is "connected" or "connected" to another component, it should be understood that while it may be directly connected or connected to that other component, there may also be other components in between. On the other hand, when it is stated that one component is "directly connected" or "directly connected" to another component, it should be understood that there are no other components in between. The terms used in this application are used merely to describe sp