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KR-20260066858-A - SYSTEM FOR PROVIDING USER INTERFACE FOR PRODUCING ADVERTISING CONTENTS BY PLATFORM

KR20260066858AKR 20260066858 AKR20260066858 AKR 20260066858AKR-20260066858-A

Abstract

The present invention relates to a UI providing system for creating advertising content by platform, comprising: a plurality of electronic devices connected via a network; and a UI providing device that, when a request for the creation of advertising content is received from at least one of the plurality of electronic devices, provides UI (user interface) environment information including a summary area, a layout area, and a banner area for the creation of advertising content to the at least one electronic device, and when at least one item among a background image, a product image, and text in the summary area is selected by the at least one electronic device, processes the item in the banner area corresponding to the selected at least one item so that it is changed and reflected in the at least one electronic device.

Inventors

  • 김훈

Assignees

  • 김훈

Dates

Publication Date
20260512
Application Date
20241105

Claims (7)

  1. Multiple electronic devices connected via a network; and A UI providing device comprising: when a request for the production of advertising content is received from at least one of the plurality of electronic devices, the device provides user interface (UI) environment information including a summary area, a layout area, and a banner area for the production of advertising content to the at least one electronic device, and when at least one item among a background image, a product image, and text in the summary area is selected by the at least one electronic device, the device processes the item in the banner area corresponding to the selected at least one item so that it is changed and reflected in the at least one electronic device. System for providing UI for creating advertising content for each platform.
  2. In Article 1, The above summary area includes a platform image selection area, a product image selection area, and a text selection area. System for providing UI for creating advertising content for each platform.
  3. In Article 1, The above summary area, the above layout area and the above banner area are displayed output through the above at least one electronic device, and The banner area is displayed in the remaining area of the at least one electronic device, excluding the summary area and the layout area. System for providing UI for creating advertising content for each platform.
  4. In Paragraph 3, The above banner area is standardized by platform and downloaded to at least one electronic device. System for providing UI for creating advertising content for each platform.
  5. In Article 4, The above UI providing device is, A communication unit that receives an advertising content creation request message from at least one electronic device and provides UI environment information to at least one electronic device; A processing unit that processes so that an item in the banner area is changed and reflected in the at least one electronic device in response to the above advertising content production request message, and processes so that a platform-specific standardized banner area is displayed in the at least one electronic device; and A storage unit including an artificial neural network that, when a platform image is input to the processing unit, outputs a banner specification prediction result for displaying a standardized banner area for each platform by the processing unit; System for providing UI for creating advertising content for each platform.
  6. In Article 5, The above artificial neural network is a pre-trained artificial neural network that, when a training platform image is input from an external content server, uses platform-specific banner specification data as label data and outputs the banner specification prediction result. System for providing UI for creating advertising content for each platform.
  7. As a computer program stored on a computer-readable recording medium, The above computer program is, Includes instructions to have the processor perform a UI provision method performed in a UI provision system for creating advertising content by platform, and The above method is, When there is a request for the production of advertising content from an electronic device, the method comprises the step of providing UI environment information including a summary area, a layout area, and a banner area for the production of the advertising content to the electronic device; and When at least one item among a background image, a product image, and text in the summary area is selected from the electronic device, the method comprises the step of processing so that an item in the banner area corresponding to the selected at least one item is changed and reflected in the electronic device. A computer program stored on a recording medium.

Description

System for Providing User Interface for Producing Advertising Content by Platform {SYSTEM FOR PROVIDING USER INTERFACE FOR PRODUCING ADVERTISING CONTENTS BY PLATFORM} The present invention relates to a technology for providing a user interface (UI) for electronic devices, etc., and in particular to a technology for providing a UI for producing advertising content for various platforms. Recently, internet and mobile advertising has long surpassed the scale of the four major media (TV, radio, newspapers, and magazines), and accordingly, advertising methods using digital media are rapidly increasing. In addition, banner advertising refers to advertisements displayed in specific locations on web pages in the form of rectangular strips, circles, etc., and promotes products by linking to the relevant advertising message when an internet user accessing the web page, mobile web page, or mobile app clicks on it. Recently, interest in digital advertising using such banners has increased, leading to a growth in the size of the digital advertising market. Consequently, the media and placements available for displaying advertisements are becoming increasingly diverse. To solve these problems, according to the prior art Korean Patent No. 10-2018-0077166, a method for generating a banner design related to shopping mall promotion is provided. To describe the prior art in detail, the method for generating a banner design includes the steps of receiving at least one image and text related to the promotion of a shopping mall, selecting at least one promotional image from among the at least one images to be used for the promotion of the shopping mall, determining the layout of the banner design by considering ratios based on the Fibonacci sequence, and generating the banner design by arranging the selected at least one promotional image and the input text according to the determined layout. By doing so, the image and text can be processed and merged in a form optimized for promotion, and the banner design can be created efficiently without relying on experts. However, these conventional banner design generation technologies are implemented in a way that administrators directly use separate programs to individually set the file formats used for each banner ad. Furthermore, since the banner specifications required by various platforms (e.g., Google, Naver, etc.) differ and vary depending on the web or mobile environment, there is a problem in that it takes a lot of time for administrators to create advertising content for each platform, and the cost of creating advertising content also increases. FIG. 1 is a block diagram for explaining the functions of a UI providing system (1) for creating advertising content by platform according to an embodiment of the present invention. FIG. 2 is a block diagram for explaining the specific functions of a UI providing device (200) of a UI providing system (1) for creating advertising content by platform according to an embodiment of the present invention. FIGS. 3 to 8 are UI capture screens for exemplarily explaining the UI provision process of a UI providing system (1) for creating advertising content by platform according to an embodiment of the present invention. FIG. 9 is a diagram illustrating standardized banners for each platform in the UI environment of a UI providing system (1) for creating advertising content for each platform according to an embodiment of the present invention. FIG. 10 is a diagram illustrating, as another embodiment of the present invention, the process of training an artificial neural network (232) to output a banner specification prediction result using a learning platform image provided by a content server (20). FIG. 11 is a diagram illustrating, as another embodiment of the present invention, an exemplary process of outputting a banner specification prediction result based on a platform image using an artificial neural network (232) learned in FIG. 10. The advantages and features of the present invention and the methods for achieving them will become clear by referring to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below but can be implemented in various forms. These embodiments are provided merely to ensure that the disclosure of the present invention is complete and to fully inform those skilled in the art of the scope of the invention, and the scope of the present invention is defined only by the claims. In describing the embodiments of the present invention, specific descriptions of known functions or configurations will be omitted unless actually necessary for describing the embodiments of the present invention. Furthermore, the terms described below are defined in consideration of the functions in the embodiments of the present invention, and these may vary depending on the intentions or practices of the user or operator. Therefore, such def