KR-20260067675-A - Advertising system for providing customized advertisement and measuring efficiency of advertisement

Abstract

The present disclosure provides an advertising system comprising an advertising device and a content management server. The advertising device includes a camera that captures an image of the surroundings of the advertising device, a first communication unit that transmits the captured image to the content management server and transmits and receives data with the content management server, and a display unit that outputs a target advertisement received from the content management server. The content management server includes a characteristic information extraction unit that identifies a person object included in the captured image and obtains characteristic information of the identified person object, a target advertisement determination unit that classifies the identified person object into a predetermined user group based on the extracted characteristic information and determines a pre-set target advertisement for the predetermined user group, and a second communication unit that transmits the determined target advertisement to the advertising device.

Inventors

• 신동화
• 현재혁

Assignees

• (주)트리플렛

Dates

Publication Date

20260513

Application Date

20241106

Claims (6)

1. An advertising system comprising an advertising device that outputs an advertisement and a content management server that provides advertising content to the advertising device, The above advertising device A camera that captures images of the surrounding area of the above-mentioned advertising device; A first communication unit that transmits the captured image to the content management server and transmits and receives data with the content management server; and It includes a display unit that outputs a target advertisement received from the above-mentioned content management server, and The above content management server is A characteristic information extraction unit that identifies a person object included in the above-mentioned captured image and obtains characteristic information of the identified person object; A target ad determination unit that classifies the identified person object into a predetermined user group based on the extracted characteristic information and determines a pre-set target ad for the predetermined user group; and An advertising system comprising a second communication unit that transmits the determined target advertisement to the advertising device.
2. In Article 1, An advertising system in which the above characteristic information includes the gender and age information of the identified person object.
3. In Article 1, The above content management server is An advertising system further comprising an attention measuring unit that measures the attention level indicating the degree to which the above-mentioned person object pays attention to the above-mentioned target advertisement.
4. In Paragraph 3, The above attention measuring unit An advertising system that acquires images of a person object captured through a camera unit during the target advertisement transmission time in which the target advertisement is output through a display unit, analyzes the images to determine the face angle and gaze information of the person object, and, based on the face angle and gaze information, determines gaze time information during which the person object gazed at the target advertisement during the target advertisement transmission time and location information of the advertisement content that the person focused on within the target advertisement.
5. In Article 1, The above content management server is It further includes an advertising effect measurement unit for measuring the advertising effect of the above-mentioned target advertisement, An advertising system in which the advertising effect measuring unit measures the advertising effect based on whether a person object who viewed the target advertisement picked up the product advertised in the target advertisement and whether the advertised product was purchased.
6. In Paragraph 5, The above advertising effectiveness measurement unit A pickup image is obtained from the camera unit included in the advertising device or from an external camera device connected to the advertising device via a network, in which a person object within a store where the advertising device is installed picks up a product provided within the store, and the pickup image is analyzed to determine whether the person object has picked up a product advertised in the target advertisement. An advertising system that obtains payment information from a POS (Point of Sale) terminal or a payment server and determines whether to purchase the advertised product based on the payment information.

Description

Advertising system for providing customized advertisement and measuring advertising effectiveness The present invention relates to an advertising system, and more specifically, to an advertising system that recognizes user characteristics in real time, provides user-customized advertisements, and measures the effectiveness of advertisements. Digital signage has recently become a common sight in stores. Digital signage refers to advertising boards that include displays such as LED, LCD, and OLED, and is also known as digital signboards or DID (Digital Information Display). Installed at the entrances, checkout counters, and around product displays in various shops, such as convenience stores, digital signage provides advertising content directly to consumers. Generally, digital signage involves an administrator registering specific advertising content in advance and repeatedly displaying pre-set advertisements. However, advertisements transmitted by such digital signage may sometimes contain information irrelevant to or of no interest to the consumers viewing them; consequently, this fails to generate purchase intent or interest in the advertised products, resulting in a disadvantage of reduced advertising effectiveness. FIG. 1 illustrates a user-customized advertising system (1000) according to an embodiment of the present invention. FIG. 2 is a block diagram of an advertising device (100) according to one embodiment of the present disclosure. FIG. 3 is a block diagram of a content management server (200) according to one embodiment of the present disclosure. FIG. 4 is a reference diagram illustrating the process of photographing a user and extracting user characteristic information and attention information from the captured image according to one embodiment of the present disclosure. FIG. 5 is a flowchart illustrating a method for providing user-customized advertisements and measuring advertising effects according to one embodiment of the present disclosure. FIGS. 6a and 6b illustrate an example of a dashboard providing advertising effect information according to one embodiment of the present disclosure. The advantages and features of the present disclosure and the methods for achieving them will become clear by referring to the embodiments described below in detail together with the accompanying drawings. However, the technical concept of the present disclosure is not limited to the following embodiments but can be implemented in various different forms. The following embodiments are provided merely to complete the technical concept of the present disclosure and to fully inform those skilled in the art of the scope of the present disclosure, and the technical concept of the present disclosure is defined only by the scope of the claims. It should be noted that when assigning reference numerals to the components of each drawing, the same components are given the same reference numeral whenever possible, even if they are shown in different drawings. Furthermore, in describing the present disclosure, if it is determined that a detailed description of related known components or functions could obscure the essence of the present disclosure, such detailed description is omitted. Unless otherwise defined, all terms used herein (including technical and scientific terms) may be used in a meaning commonly understood by those skilled in the art to which this disclosure pertains. Additionally, terms defined in commonly used dictionaries are not to be interpreted ideally or excessively unless explicitly and specifically defined otherwise. The terms used herein are for describing the embodiments and are not intended to limit this disclosure. In this specification, the singular form includes the plural form unless specifically stated otherwise in the text. Additionally, terms such as first, second, A, B, (a), (b), etc., may be used to describe the components of the present disclosure. These terms are intended only to distinguish the components from other components and do not limit the nature, order, or sequence of the components. Where it is stated that a component is "connected," "coupled," or "joined" to another component, it should be understood that the component may be directly connected or joined to the other component, but that another component may also be "connected," "coupled," or "joined" between each component. Hereinafter, embodiments of the present disclosure will be described in detail with reference to the attached drawings. FIG. 1 illustrates an advertising system (1000) according to an embodiment of the present invention. An advertising system (1000) according to one embodiment of the present invention may include an advertising device (100) and a content management server (200). Additionally, the advertising system (1000) may further include a store camera (300) for acquiring a pickup image of a person picking up a product in a store where the advertising device (100) is installed, in order to measur