KR-20260067750-A - METHOD, APPARATUS AND SYSTEM FOR TRANSMITTING Q-TONE ADVERTISEMENT BASED ON HOUSEHOLD SEGMENT

KR20260067750AKR 20260067750 AKR20260067750 AKR 20260067750AKR-20260067750-A

Abstract

One aspect of the present invention discloses a method, apparatus, and system for transmitting cue tone advertisements based on household segments. The method comprises the steps of: receiving information about a household segment (the information about the household segment is information generated based on at least one of a viewing history associated with the set-top box and behavioral information of members within the household associated with the set-top box); receiving broadcast traffic containing a cue tone signal from a broadcaster server; transmitting information about the household segment to an advertisement server based on the cue tone signal; receiving a household-customized advertisement corresponding to the household segment from the advertisement server; and transmitting the household-customized advertisement.

Inventors

박경환
조영환
이재호

Assignees

주식회사 엘지유플러스

Dates

Publication Date: 20260513
Application Date: 20241106

Claims (14)

In a household segment-based Q-tone advertisement transmission method performed by a set-top box, A step of receiving information regarding a household segment, wherein the information regarding the household segment is information generated based on at least one of a viewing history associated with the set-top box and behavioral information of household members associated with the set-top box; A step of receiving broadcast traffic containing a cue tone signal from a broadcaster server; A step of transmitting information about the household segment to an advertising server based on the above cue tone signal; A step of receiving a household-customized advertisement corresponding to the household segment from the above-mentioned advertisement server; and A method for transmitting cue tone advertisements based on a household segment, comprising the step of transmitting a household-customized advertisement.
In Article 1, A household segment-based cue tone advertisement delivery method, wherein information regarding the above household segment is information received from a Data Management Platform (DMP) in response to the booting of the above set-top box.
In Article 2, A household segment-based cue tone advertising delivery method comprising information on the content viewing tendencies of members within the household analyzed by the data management platform based on the viewing history and behavioral information regarding the household segment.
In Article 1, A household segment-based cue tone advertisement delivery method, wherein the viewing history of the above-mentioned set-top box includes at least one of information regarding whether at least one channel was watched, the time watched, and the content watched.
In Article 1, A household segment-based cue tone advertising delivery method, wherein the behavioral information includes at least one of information regarding search term input and purchase history of members within the household.
In claim 1, the step of receiving the furniture-customized advertisement is, A household segment-based cue tone advertisement transmission method comprising the step of receiving the household-customized advertisement transmitted from the above-mentioned advertisement server through an advertisement application installed on the above-mentioned set-top box.
In Article 1, A household segment-based cue tone advertisement transmission method in which the above-mentioned household-customized advertisement is transmitted based on the same cue tone signal, but different household-customized advertisements are transmitted for each household.
In claim 1, the step of transmitting the furniture-customized advertisement is, A household segment-based cue tone advertisement transmission method comprising the step of transmitting the household-customized advertisement through a video device connected to the set-top box during the advertisement transmission time indicated by the cue tone signal.
In Article 8, A household segment-based cue tone advertisement transmission method comprising an IPTV installed in the household, wherein the above video device.
In a household segment-based cue tone advertising transmission device, A communication module that receives information regarding a household segment and broadcast traffic including a cue tone signal from a broadcaster server, wherein the information regarding the household segment is information generated based on at least one of a viewing history stored in the set-top box and behavioral information of members within the household where the set-top box is installed; and Includes a processor, but, A household segment-based cue tone advertisement transmission device, wherein the processor controls the transmission of information regarding the household segment to an advertisement server based on the cue tone signal, controls the reception of a household-customized advertisement corresponding to the household segment from the advertisement server, and controls the transmission of the household-customized advertisement.
In Article 10, A household segment-based cue tone ad delivery device further comprising a memory in which an ad application is installed to receive the household-customized ad from the ad server.
In a household segment-based cue tone advertising delivery system, A broadcaster server that transmits broadcast traffic containing a cue tone signal; A set-top box that receives information regarding a household segment, transmits information regarding the household segment to an advertising server based on the cue tone signal, receives a household-customized advertisement corresponding to the household segment from the advertising server, and controls the transmission of the household-customized advertisement; and The above-mentioned advertising server providing the above-mentioned furniture-customized advertisement, comprising: A household segment-based cue tone advertising transmission system, wherein information regarding the household segment is information generated based on at least one of the viewing history stored in the set-top box and the behavioral information of members within the household where the set-top box is installed.
In Article 12, A household segment-based cue tone advertising transmission system further comprising a video device that transmits household-customized advertisements under the control of the set-top box.
In Article 12, A household segment-based cue tone ad delivery system further comprising a data management platform for transmitting information about the above household segment.

Description

Method, apparatus and system for transmitting Q-tone advertisement based on household segment The present invention relates to a method, apparatus, and system for transmitting cue tone advertisements based on household segments, and more specifically, to a method, apparatus, and system for transmitting customized advertisements for each household. Cue tone advertisements transmitted via ITPV can be transmitted based on cue tone signals sent from a broadcaster's server. For example, cue tone advertisements can be transmitted during the time indicated by the cue tone signal. Generally, the time indicated by the cue tone signal may be the downtime between broadcast programs, and a set-top box connected to the IPTV can receive advertisements from an advertising server according to the cue tone signal and transmit them to the IPTV during that time. In this way, when cue tone advertisements are transmitted via IPTV, the same cue tone signal is sent to all set-top boxes, and each set-top box communicates with an advertising server to transmit customized advertisements. Customized advertisements are selected to maximize advertising effectiveness by analyzing users' preferences, characteristics, tastes, etc., in advance; they can be considered a type of personal information and can be stored in the set-top box. Because personalized advertisements are transmitted using personal information in this manner, problems could arise if personal information stored in the set-top box is exposed. Therefore, technology is required to provide personalized advertisements without using personal information. FIG. 1 is a schematic diagram showing a household segment-based cue tone advertising transmission system according to one embodiment of the present invention. Figure 2 is a diagram showing different customized advertisements being broadcast to each household. Figure 3 is a drawing showing furniture segments. FIG. 4 is a flowchart of a household segment-based cue tone advertisement transmission method according to one embodiment of the present invention. FIG. 5 is a block diagram of a household segment-based cue tone advertising transmission device according to one embodiment of the present invention. The present invention is capable of various modifications and may have various embodiments, and specific embodiments are illustrated in the drawings and described in detail. However, this is not intended to limit the invention to specific embodiments, and it should be understood that it includes all modifications, equivalents, and substitutions that fall within the spirit and scope of the invention. Terms such as "first," "second," etc., may be used to describe various components, but said components should not be limited by said terms. Such terms are used solely for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be named the second component, and similarly, the second component may be named the first component. The term "and/or" includes a combination of a plurality of related described items or any of a plurality of related described items. When it is stated that one component is "connected" or "connected" to another component, it should be understood that while it may be directly connected or connected to that other component, there may also be other components in between. On the other hand, when it is stated that one component is "directly connected" or "directly connected" to another component, it should be understood that there are no other components in between. The terms used in this application are used merely to describe specific embodiments and are not intended to limit the invention. The singular expression includes the plural expression unless the context clearly indicates otherwise. In this application, terms such as "comprising" or "having" are intended to specify the presence of the features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, and should be understood as not precluding the existence or addition of one or more other features, numbers, steps, actions, components, parts, or combinations thereof. Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as generally understood by those skilled in the art to which the present invention pertains. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with their meaning in the context of the relevant technology, and should not be interpreted in an ideal or overly formal sense unless explicitly defined in this application. Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the attached drawings. In order to facilitate an overall understanding of the present invention, the same reference numerals are used for identical components in the dr