US-12621533-B2 - Purchasable item actions associated with digital media methods and systems

US12621533B2US 12621533 B2US12621533 B2US 12621533B2US-12621533-B2

Abstract

Purchasable item actions associated with digital media are disclosed. Digital media associated with a digital media provider is presented at a user device. Trigger data associated with the digital media is presented. In response to a command to activate the trigger data, an actionable indication is displayed of at least one purchasable item associated with the digital media. In response to a selection of the actionable indication of the at least one purchasable item associated with the digital media, an action is performed associated with the at least one purchasable item. The action can include adding the at least one purchasable item to a shopping cart or a wish list.

Inventors

THATCHER THORNBURG GELLMAN

Assignees

DISNEY ENTERPRISES, INC.

Dates

Publication Date: 20260505
Application Date: 20230201

Claims (20)

1 . A computer-implemented method of enabling purchasable item actions associated with digital media, the method comprising: identifying, by a multimedia platform, an object in the digital media; subsequent to identifying the object, identifying a plurality of purchasable items related to the object; presenting, by the multimedia platform, a request to opt in to a digital storefront configured to enable a purchase of at least one purchasable item of the plurality of purchasable items; receiving, by the multimedia platform, a user input opting in to the digital storefront, and responsive to receiving the user input opting in: generating, by the multimedia platform, trigger data associated with the object and the plurality of purchasable items; presenting, by the multimedia platform, the digital media at a first user device; while presenting the digital media at the first user device, automatically presenting: the trigger data and at least a portion of the digital media being presented at the first media device as a background to the trigger data, at a second user device separate from the first user device; receiving a command to activate the trigger data from the second user device during the presentation of the digital media at the first user device; in response to the command to activate the trigger data, causing display of an actionable indication of the at least one purchasable item of the plurality of purchasable items at the second user device, via the digital storefront; and in response to a selection of the actionable indication of the at least one purchasable item, performing an action at the second user device associated with the at least one purchasable item, wherein the action includes adding the at least one purchasable item to a wish list.
2 . The computer-implemented method of claim 1 , wherein: the trigger data is associated with a characteristic of the digital media; and the at least one purchasable item corresponds to the characteristic of the digital media.
3 . The computer-implemented method of claim 1 , wherein: the digital media is associated with a digital media provider; the first user device or second user device is associated with a user of a service provided by the digital media provider; and the trigger data is associated with a user profile of the user.
4 . The computer-implemented method of claim 1 , wherein the trigger data is configured to be compatible only with digital media provided by a first digital media provider and not compatible with digital media provided by other digital media providers.
5 . The computer-implemented method of claim 1 , further comprising: identifying the at least one purchasable item based, at least in part, on a user profile of a user of the first user device or the second user device.
6 . The computer-implemented method of claim 1 , further comprising: identifying a new purchasable item of the plurality of purchasable items available for purchase; and providing a notification to the second user device that the new purchasable item is available for purchase.
7 . The computer-implemented method of claim 1 , wherein the digital media is presented for display in a first display area associated with the first user device and the trigger data is displayed in a second display area associated with the second user device.
8 . The computer-implemented method of claim 1 , wherein the trigger data includes a link to access information associated with the at least one purchasable item.
9 . The computer-implemented method of claim 1 , wherein the digital storefront includes a theme associated with the digital media.
10 . The computer-implemented method of claim 1 , further comprising: presenting, at the first user device or the second user device, an option to enable or disable the trigger data associated with the actionable indication of the at least one purchasable item.
11 . The computer-implemented method of claim 1 , wherein the selection of the actionable indication includes providing a user interface at the second user device, the user interface including one or more options to add the at least one purchasable item to the shopping cart or wish list or to purchase the at least one purchasable item.
12 . The computer-implemented method of claim 1 , wherein: the digital media is a video; and playback of the digital media is paused at the first user device during the selection of the actionable indication at the second user device.
13 . The computer-implemented method of claim 1 , wherein the digital media is continuously presented at the first user device during the selection of the actionable indication at the second user device.
14 . The computer-implemented method of claim 1 , wherein the object is non-purchasable and wherein upon a determination that a new purchasable item associated with the object in the wish list is available for purchase, the user is notified that the new purchasable item is available for purchase.
15 . A non-transitory computer-readable medium carrying instructions that, when executed by a computing system, cause the computing system to perform operations to enable purchasable item actions associated with digital media, the operations comprising: identifying, by a multimedia platform, an object in the digital media; subsequent to identifying the object, identifying a plurality of purchasable items related to the object; presenting, by the multimedia platform, a request to opt in to a digital storefront configured to enable a purchase of at least one purchasable item of the plurality of purchasable items; receiving, by the multimedia platform, a user input opting in to the digital storefront, and responsive to receiving the user input opting in: generating, by the multimedia platform, trigger data associated with the object and the plurality of purchasable items; presenting, by the multimedia platform, the digital media at a first user device; while presenting the digital media at the first user device, automatically presenting the trigger data and at least a portion of the digital media being presented at the first media device as a background to the trigger data, at a second user device separate from the first user device; receiving a command to activate the trigger data from the second user device during the presentation of the digital media at the first user device; in response to the command to activate the trigger data, causing display of an actionable indication of the at least one purchasable item of the plurality of purchasable at the second user device, via the digital storefront; and in response to a selection of the actionable indication of the at least one purchasable item, performing an action at the second user device associated with the at least one purchasable item, wherein the action includes adding the at least one purchasable item to a wish.
16 . The non-transitory computer-readable medium of claim 15 , wherein the digital media is associated with a provider of a streaming service and the digital media comprises at least one frame of a digital video.
17 . The non-transitory computer-readable medium of claim 15 , wherein the trigger data or the at least one purchasable item is associated with a characteristic of the digital media.
18 . The non-transitory computer-readable medium of claim 15 , wherein: the digital media is associated with a digital media provider; the first user device or the second user device is associated with a user of a service provided by the digital media provider; the trigger data is associated with a user profile of the user; and the trigger data is configured to be compatible only with digital media content provided by the digital media provider and not compatible with digital media content provided by other digital media providers.
19 . The non-transitory computer-readable medium of claim 15 , wherein the trigger data includes a link to access information associated with the at least one purchasable item.
20 . A computer-implemented method of enabling purchasable item actions associated with digital media, the method comprising: identifying, by a multimedia platform, an object in the digital media; subsequent to identifying the object, identifying a plurality of purchasable items related to the object; presenting, by the multimedia platform, a request to opt in to a digital storefront configured to enable a purchase of at least one purchasable item of the plurality of purchasable items; receiving, by the multimedia platform, a user input opting in to the digital storefront, and responsive to receiving the user input opting in: generating, by the multimedia platform, trigger data associated with the object and the plurality of purchasable items; presenting, by the multimedia platform, the digital media at a first user device; while presenting the digital media at the first user device, automatically presenting the trigger data and at least a portion of the digital media being presented at the first media device as a background to the trigger data, at a second user device separate from the first user device; receiving a command to activate the trigger data from the second user device during the presentation of the digital media at the first user device; in response to the command to activate the trigger data, causing display of the at least one purchasable item of the plurality of purchasable items at the second user device, via the digital storefront; and in response to a selection of the actionable indication of the at least one purchasable item, adding the at least one purchasable item to a wish list.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS This application is a continuation of co-pending U.S. patent application Ser. No. 14/259,063 entitled “Interactive Multimedia Package Methods and Systems” filed on Apr. 22, 2014 which claims the benefit of U.S. Provisional Application No. 61/887,172, entitled “Methods And Systems Of Delivering A Multimedia Package,” filed on Oct. 4, 2013 and which are hereby incorporated herein by reference in their entireties. TECHNICAL FIELD The present application relates generally to digital media, more particularly, some embodiments relate to interactive multimedia package methods and systems. DESCRIPTION OF THE RELATED ART Digital distribution is the delivery of media content (e.g., audio, video, software, or video games) without the use of physical media. Digital distribution has become ubiquitous and bypassed conventional physical distribution methods (e.g., paper, CDs, or DVDs) due to the advances in computer networking and communication technologies. Nevertheless, interaction with digitally distributed media is often limited. For example, users cannot select objects of interest to them directly from the digital media. Or, a user must navigate away from the digital media to look up an object in the digital media. BRIEF SUMMARY OF THE APPLICATION Interactive multimedia package methods and systems are provided. Various embodiments generate, manage, deliver, and/or play interactive multimedia packages with various digital media. An interactive multimedia package may be incorporated into any platform such as physical media (e.g., CDs, DVDs, etc.), web services (e.g., download, or streaming), and other applications. A user may shop directly off of the digital media that he or she is experiencing (e.g., watching a movie, viewing a digital news, reading an e-book, playing a video game, etc.) The user may be directed to an e-commerce website, a digital storefront, or a list of items associated with an object, by clicking on the object of interest in the digital media. A user may choose to add an item to his or her shopping cart or wish list or purchase an item immediately. A user's interaction with the interactive multimedia package may be recorded, tracked, and/or analyzed. Digital media may be recommended or presented to the user based on the user's interactions such as a browsing and/or purchase history. Items may be arranged and presented to the user in an order determined based on the user's interactions. Systems and methods described herein may act as a centralized customer interface that can interact with various item providers (e.g., E-commerce storefronts) to ensure that the customer finds all items and services that are related to their digital media experiences. Other features and aspects of the application will become apparent from the following detailed description, taken in conjunction with the accompanying drawings, which illustrate, by way of example, the features in accordance with embodiments of the application. The summary is not intended to limit the scope of the application, which is defined solely by the claims attached hereto. BRIEF DESCRIPTION OF THE DRAWINGS The present application, in accordance with one or more various embodiments, is described in detail with reference to the following figures. The drawings are provided for purposes of illustration only and merely depict typical or example embodiments of the application. These drawings are provided to facilitate the reader's understanding of the application and shall not be considered limiting of the breadth, scope, or applicability of the application. It should be noted that for clarity and ease of illustration these drawings are not necessarily made to scale. FIG. 1 illustrates an exemplary environment where various embodiments may be implemented. FIG. 2 is a flow diagram illustrating an exemplary method of creating an interactive multimedia package, such as for the interactive multimedia package system illustrated in FIG. 1. FIG. 3 is a flow diagram illustrating an exemplary method of executing an interactive multimedia package, such as for the interactive multimedia package system illustrated in FIG. 1. FIG. 4 illustrates an exemplary UI of an exemplary interactive multimedia system in accordance with an embodiment of the present application. FIG. 5 illustrates an exemplary UI of an exemplary interactive multimedia system in accordance with an embodiment. FIG. 6 illustrates an exemplary UI of an exemplary interactive multimedia system in accordance with an embodiment. FIG. 7 illustrates an exemplary UI of an exemplary interactive multimedia system in accordance with an embodiment. FIG. 8A illustrates an exemplary UI of an exemplary interactive multimedia system in accordance with an embodiment. FIG. 8B illustrates an exemplary UI of an exemplary interactive multimedia system in accordance with an embodiment. FIG. 8C illustrates an exemplary UI of an exemplary interactive multimedia system in accordance