US-12627851-B2 - Live streaming content display method and apparatus, device, and storage medium

US12627851B2US 12627851 B2US12627851 B2US 12627851B2US-12627851-B2

Abstract

The present disclosure provides a live streaming content display method and apparatus, a device, and a storage medium. The method comprises: obtaining a first target object currently displayed in or associated with live streaming content, location information respectively corresponding to at least one second target object associated with the first target object; on the basis of the location information respectively corresponding to the at least one second target object associated with the first target object, determining the distance of a nearest second target object from the current watching user; and then displaying, on a playing interface of the live streaming content, the distance of the nearest second target object from the current watching user and/or the nearest second target object.

Inventors

Yaqin ZHUO
Yuyang Chen

Assignees

BEIJING ZITIAO NETWORK TECHNOLOGY CO., LTD.

Dates

Publication Date: 20260512
Application Date: 20240621
Priority Date: 20211221

Claims (13)

1 . A live streaming content display method, comprising: in response to an instruction to display a playing interface of live streaming content: determining a first target object currently presented in or associated with the live streaming content and at least one second target object associated with the first target object, wherein the first target object comprises a local service object for which a purchase order can be placed online, and the at least one second target object comprises a plurality of applicable stores corresponding to the local service object; obtaining location information respectively corresponding to the at least one second target object; determining a distance of a nearest second target object from a current watching user based on the location information respectively corresponding to the at least one second target object, wherein the nearest second target object is a second target object closest to the current watching user among the at least one second target object; presenting, on the playing interface of the live streaming content, the live streaming content and a first control, wherein on the first control, the number of the at least one second target object and the distance of only the nearest second target object from the current watching user, other than distances of all of the at least one second target object from the current watching user are presented simultaneously; and in response to a triggering operation based on the playing interface or the first control on the basis of presenting the first control, presenting, on the playing interface of the live streaming content, a single purchase entrance for placing the purchase order for the local service object with the plurality of applicable stores.
2 . The method according to claim 1 , further comprising: when it is determined that an object currently presented in or associated with the live streaming content is switched from the first target object to a third target object, presenting at least one of the following on the playing interface of the live streaming content: a distance of a nearest fourth target object associated with the third target object from the current watching user; or the nearest fourth target object.
3 . The method according to claim 1 , wherein the presenting the distances of the at least one second target object associated with the first target object from the current watching user and the corresponding location information of the at least one second target object on the playing interface of the live streaming content, comprises: presenting the distances of the at least one second target object associated with the first target object from the current watching user, and the corresponding location information of the at least one second target object, on the playing interface of the live streaming content, in an ascending order of distance.
4 . The method according to claim 1 , wherein the presenting, on the playing interface of the live streaming content, at least one of the following: the distance of the nearest second target object from the current watching user; or the nearest second target object, comprises: presenting, on a live room interface or a preview interface of the live streaming content, at least one of the following: the distance of the nearest second target object from the current watching user; or the nearest second target object.
5 . The method according to claim 1 , further comprising: determining another second target object among the at least one second target object at which a user has initiated the live streaming content; and presenting, on the playing interface of the live streaming content, the live streaming content, at least one of the following: the distance of the nearest second target object from the current watching user; or the nearest second target object, and at least one of the following: the other second target object; or a distance of the other second target object from the current watching user.
6 . A non-transitory computer-readable storage medium with instructions stored thereon which, when being executed on a terminal device, cause the terminal device to: in response to an instruction to display a playing interface of live streaming content: determine a first target object currently presented in or associated with the live streaming content and at least one second target object associated with the first target object, wherein the first target object comprises a local service object for which a purchase order can be placed online, and the at least one second target object comprises a plurality of applicable stores corresponding to the local service object; obtain location information respectively corresponding to the at least one second target object; determine a distance of a nearest second target object from a current watching user based on the location information respectively corresponding to the at least one second target object, wherein the nearest second target object is a second target object closest to the current watching user among the at least one second target object; and present, on the playing interface of the live streaming content, the live streaming content and a first control, wherein on the first control the number of the at least one second target object and the distance of only the nearest second target object from the current watching user, other than distances of all of the at least one second target object from the current watching user are presented simultaneously; and in response to a triggering operation based on the playing interface or the first control on the basis of presenting the first control, present, on the playing interface of the live streaming content, a single purchase entrance for placing the purchase order for the local service object with the plurality of applicable stores.
7 . The non-transitory computer-readable storage medium according to claim 6 , the instructions further cause the terminal device to: when it is determined that an object currently presented in or associated with the live streaming content is switched from the first target object to a third target object, present at least one of the following on the playing interface of the live streaming content: a distance of a nearest fourth target object associated with the third target object from the current watching user; or the nearest fourth target object.
8 . The non-transitory computer-readable storage medium according to claim 6 , wherein to present, on the playing interface of the live streaming content, at least one of the following: the distance of the nearest second target object from the current watching user; or the nearest second target object, the instructions further cause the terminal device to: present, on a live room interface or a preview interface of the live streaming content, at least one of the following: the distance of the nearest second target object from the current watching user; or the nearest second target object.
9 . The non-transitory computer-readable storage medium according to claim 6 , the instructions further cause the terminal device to: determine another second target object among the at least one second target object at which a user has initiated the live streaming content; and present, on the playing interface of the live streaming content, the live streaming content, at least one of the following: the distance of the nearest second target object from the current watching user; or the nearest second target object, and at least one of the following: the other second target object; or a distance of the other second target object from the current watching user.
10 . A device, comprising: a memory, a processor, and a computer program stored in the memory and executable on the processor which, when executed by the processor, implement the following operations: in response to an instruction to display a playing interface of live streaming content: determining a first target object currently presented in or associated with the live streaming content and at least one second target object associated with the first target object, wherein the first target object comprises a local service object for which a purchase order can be placed online, and the at least one second target object comprises a plurality of applicable stores corresponding to the local service object; obtaining location information respectively corresponding to the at least one second target object; determining a distance of a nearest second target object from a current watching user based on the location information respectively corresponding to the at least one second target object, wherein the nearest second target object is a second target object closest to the current watching user among the at least one second target object; presenting, on the playing interface of the live streaming content, the live streaming content and a first control, wherein on the first control, the number of the at least one second target object and the distance of only the nearest second target object from the current watching user, other than distances of all of the at least one second target object from the current watching user are presented simultaneously; and in response to a triggering operation based on the playing interface or the first control on the basis of presenting the first control, presenting, on the playing interface of the live streaming content, a single purchase entrance for placing the purchase order for the local service object with the plurality of applicable stores.
11 . The device according to claim 10 , the operations further comprising: when it is determined that an object currently presented in or associated with the live streaming content is switched from the first target object to a third target object, presenting at least one of the following on the playing interface of the live streaming content: a distance of a nearest fourth target object associated with the third target object from the current watching user; or the nearest fourth target object.
12 . The device according to claim 10 , wherein the presenting, on the playing interface of the live streaming content, at least one of the following: the distance of the nearest second target object from the current watching user; or the nearest second target object, comprises: presenting, on a live room interface or a preview interface of the live streaming content, at least one of the following: the distance of the nearest second target object from the current watching user; or the nearest second target object.
13 . The device according to claim 10 , the operations further comprising: determining another second target object among the at least one second target object at which a user has initiated the live streaming content; and presenting, on the playing interface of the live streaming content, the live streaming content, at least one of the following: the distance of the nearest second target object from the current watching user; or the nearest second target object, and at least one of the following: the other second target object; or a distance of the other second target object from the current watching user.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS This application is a continuation application from International Patent Application No. PCT/CN2022/133812, which claims the benefit of priority from the Chinese patent application No. 202111572649.7, entitled “LIVE STREAMING VIDEO DISPLAY METHOD AND APPARATUS, DEVICE, AND STORAGE MEDIUM” and filed on Dec. 21, 2021, the contents of both of which are hereby incorporated by reference in their entirety into the present application. TECHNICAL FIELD The present disclosure relates to the field of data processing, in particular to a live streaming content display method and apparatus, device, and storage medium. BACKGROUND With the continuous development of live streaming technology, people's demands for functions relevant to live streaming channels are becoming increasingly diverse, especially for live streaming interface presenting manners and contents closely related to people's watching experiences. SUMMARY In an aspect, the present disclosure provides a live streaming content display method, comprising: displaying a playing interface for live streaming content; obtaining a first target object currently presented in the live streaming content or associated with the live streaming content, location information respectively corresponding to at least one second target object associated with the first target object; determining a distance between the current watching user and a nearest second target object based on the location information respectively corresponding to the at least one second target object associated with the first target object; wherein, the nearest second target object is one of the at least one second target object associated with the first target object located closest to the current watching user; presenting, on the playing interface of the live streaming content, the distance between the current watching user and the nearest second target object and/or the nearest second target object. In an optional implementation, the method further comprises: when it is determined that an object currently presented in or associated with the live streaming content is switched from the first target object to a third target object, presenting, on the playing interface of the live streaming content, a distance between the current watching user and a nearest fourth target object associated with the third target object and/or the nearest fourth target object. In an optional implementation, the presenting, on the playing interface of the live streaming content, the distance between the current watching user and the nearest second target object and/or the nearest second target object, comprises: presenting, on a first control preset on the playing interface of the live streaming content, the distance between the current watching user and the nearest second target object and/or the nearest second target object. In an optional implementation, the method further comprises: in response to a triggering operation on the first control, presenting, on the playing interface of the live streaming content, the distances of the at least one second target object associated with the first target object from the current watching user, and the location information of a corresponding second target object. In an optional implementation, the presenting, on the playing interface of the live streaming content, the distances of the at least one second target object associated with the first target object from the current watching user and the corresponding location information of the second target object, comprises: presenting, on the playing interface of the live streaming content, the distances of the at least one second target object associated with the first target object from the current watching user, and the corresponding location information of the second target object in an ascending order of distance. In an optional implementation, the presenting, on the playing interface of the live streaming content, the distance between the current watching user and the nearest second target object and/or the nearest second target object, comprises: presenting, on a live room interface or a preview interface of the live streaming content, the distance between the current watching user and the nearest second target object and/or the nearest second target object. In an optional implementation, the method further comprises: presenting the number of the second target objects associated with the first target object on the playing interface of the live streaming content. In an optional implementation, the method further comprises: presenting, on the playing interface of the live streaming content, a second target object corresponding to a user initiating the live streaming content and/or the distance between the second target object and the current watching user. In another aspect, the present disclosure provides a display apparatus for live streaming content, comprising: a display module for displaying a