US-20260127656-A1 - WIRELESS BEACON SHOPPING EXPERIENCE

Abstract

Aspects of the present disclosure are directed to method that includes detecting, by a server, presence of a user device at a facility, the user device having a software application executing thereon to facilitate selection of one or more items from a list of items for purchase at the facility, tracking, by the server, a location of the user device within the facility relative to each item on the list, the tracking being facilitated by one or more electronic location determining components that are at least one of installed at the facility or on the user device, generating, in real-time and based on the location of the user device within the facility, one or more offers associated with one or more of the items, and dynamically updating, by the server, the portion of the list of items displayed on the user interface with the one or more offers.

Inventors

• Shuvo Chatterjee
• Rishi Garg

Assignees

• BLOCK, INC.

Dates

Publication Date

20260507

Application Date

20251230

Claims (1)

1. 1 . A computer-implemented method comprising: detecting, at a server, presence of a user device at a facility, the user device having a software application executing thereon that is configured to facilitate selection of one or more items from a list of items available for purchase at the facility, at least a portion of the list of items being displayed on a user-interface of the software application; tracking, by the server, a location of the user device within the facility relative to each item on the list, the tracking being facilitated by one or more electronic location determining components that are at least one of installed at the facility or on the user device; generating, in real-time and based on the location of the user device within the facility, one or more offers associated with one or more of the items; and dynamically updating, by the server, the portion of the list of items displayed on the user interface with the one or more offers.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS This application is a continuation of U.S. patent application Ser. No. 18/096,926, filed on Jan. 13, 2023, entitled “WIRELESS BEACON SHOPPING EXPERIENCE”, which claims priority to and is a continuation of U.S. patent application Ser. No. 16/220,094, filed on Dec. 14, 2018, now U.S. Pat. No. 11,587,146, entitled “WIRELESS BEACON SHOPPING EXPERIENCE”, which claims priority to and is a continuation of U.S. patent application Ser. No. 14/079,320, filed on Nov. 13, 2013, now U.S. Pat. No. 10,163,148, entitled “WIRELESS BEACON SHOPPING EXPERIENCE,” the entirety of which are herein incorporated by reference. BACKGROUND This specification relates to wireless communication between devices. Fixed radio receivers can also be used to triangulate a location of a mobile device. Mobile device locations can also be determined using Global Positioning System (GPS) signals. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 illustrates a user inside a store that has installed wireless beacons. FIG. 2 is a diagram of an example view of a user interface of a user application installed on a mobile user device. FIG. 3 is a diagram of an example view of a user interface of a user application installed on a mobile user device. FIG. 4 is a block diagram of an example system. FIG. 5 is a flow chart of an example process for presenting information about items in a particular store section. Like reference numbers and designations in the various drawings indicate like elements. DETAILED DESCRIPTION Wireless beacons installed in a physical store location can help a user to obtain information about products in the store and to maintain a shopping list using a mobile user device. Each wireless beacon can be installed in a particular section of a store. A user device can receive signals emitted by the wireless beacon to present information about the items in a virtual shopping list that are located in the particular section of the store. For example, a user application installed on the user device can determine that a user has entered a particular section of a physical store location using information communicated by a wireless beacon assigned to that section of the store. The user application can then present items on the user's shopping list that are located in that particular section. The user application can also arrange the items on the shopping list in an order according to distance from the user's current location and can provide directions to items on the shopping list that have not yet been purchased. The user application can also use past purchases by the user to guide the user to those items in the physical store environment and suggest new items for purchase by the user. The user application can also use past purchase history and the user's location in the store to present manufacturer offers in real-time, e.g., a coupon to switch detergent brands. In this specification, wireless beacons refer to devices that use direct radio signal communication to directly communicate information wirelessly to other devices using mid-range to short-range radio signal protocols. In other words, the wireless beacons can directly communicate using radio signals without interaction with any intermediary devices between the communicating devices. Furthermore, a device can communicate information using radio signals, e.g. a user identifier, to another device without the devices engaging in a pairing process that requires user input and without requiring explicit user authorization to communicate with another device. The direct radio signal communication functionality can be performed by any appropriate computing device, e.g. wristwatch, a mobile phone, a portable music player, a tablet computer, a laptop computer, a personal digital assistant, a smartphone, a keychain beacon, or another handheld or wearable mobile device to name a few examples. The radio signals emitted by the devices for such wireless communication can be part of any appropriate standard for mid-range to short-range radio communications having an operable range of at least 1 meter and up to about 50 meters, e.g., Bluetooth 4.0 and Bluetooth Low Energy (BLE). The radio signals described in this specification can be any appropriate type of signal, e.g., a broadcast or advertiser signal that indicates presence of the device to nearby devices, or a connection signal that transmits data to a connected nearby device, to name a few examples. In this specification, a device can be said to be “nearby” if the device is within the operable range for performing direct radio signal communication with another user device. FIG. 1 illustrates a user inside a store that has installed wireless beacons. A user holding a user device 102 stands between two store shelves 110 and 120. The user device 102 receives radio signals emitted by nearby wireless beacons in the store, e.g., the wireless beacons 112 and 122. The wireless beacon 122 is installed, e.g., on the shelf 120