US-20260129253-A1 - MEDIAHUB FOR CONTROLLING AND MONITORING THE DISTRIBUTION OF TARGETED ASSETS

US20260129253A1US 20260129253 A1US20260129253 A1US 20260129253A1US-20260129253-A1

Abstract

The present invention relates generally to the provision of targeted advertisements in media. Systems and methods are described which facilitate addressable and non-addressable distribution of assets across a plurality of distribution networks and platforms. In this regard, an advertiser may be able to place a single order for advertising through a media distribution platform that allocates and distributes the asset via multiple channels such as internet streaming, websites (e.g., banners, pop-ups, overlays, etc.), cable, satellite, etc.

Inventors

Howard Lloyd Fiderer
Daniel C. Wilson

Assignees

INVIDI TECHNOLOGIES CORPORATION

Dates

Publication Date: 20260507
Application Date: 20251119

Claims (20)

1 .- 34 . (canceled)
35 . A media distribution platform for assets, comprising: a front-end processor configured to: receive a first asset delivery opportunity from a first content distributor; receive a second asset delivery opportunity from a second content distributor; receive campaign instructions for an asset campaign from an advertiser, wherein the campaign instructions comprise at least one distribution parameter; manage asset distribution of said asset campaign; and identify a plurality of selected subscribers based at least in part on the received campaign instructions; and a distribution network configured to: transmit respective first and second insertion orders to the first and second content distributors, wherein the first and second insertion orders identify an asset and distribution information based on the campaign instructions and on the identified plurality of selected subscribers; monitor delivery results of the asset campaign with respect to the first and second content distributors; generate reporting information based at least on the monitored delivery results; and provide the reporting information to an interested party.
36 . The media distribution platform for assets of claim 35 , wherein said front-end processor is configured to manage said asset distribution by balancing competing interests of said asset campaign and one or more other asset campaigns.
37 . The media distribution platform for assets of claim 36 , wherein said balancing competing interests comprises prioritizing asset options of said asset campaign and said one or more other asset campaigns to ensure that pacing constraints are satisfied.
38 . The media distribution platform for assets of claim 36 , wherein said balancing competing interests comprises prioritizing asset options of said asset campaign and said one or more other asset campaigns to ensure that one or more campaign goals are met for said asset campaign.
39 . The media distribution platform for assets of claim 35 , wherein said front-end processor is configured to manage said asset distribution for said selected subscribers across a plurality of devices.
40 . The media distribution platform for assets of claim 35 , wherein said front-end processor is configured to manage said asset distribution for said asset campaign by using said one or more distribution parameters.
41 . The media distribution platform for assets of claim 35 , wherein said reporting information comprises campaign analysis information, wherein said campaign analysis information comprises one or more selected from the group consisting of asset skips, asset tune-aways, asset mutes, and asset fulfillment.
42 . The media distribution platform for assets of claim 35 , wherein the media distribution platform is operable to identify recipients for the asset based on consumer information that comprises at least one of credit score, loyalty program membership, income, past purchase data, gender, occupation, social media activity, requests for information, and age.
43 . The media distribution platform for assets of claim 35 , further comprising a settlements processor configured to calculate an account balance based upon a received reporting information.
44 . The media distribution platform for assets of claim 35 , further comprising an audit processor configured to provide a third-party auditor access to auditing data associated with the media distribution platform, wherein said auditing data is anonymized to prevent unauthorized access to personally identifiable information.
45 . A method for distributing assets, comprising: operating a front-end processor to: receive a first asset delivery opportunity from a first content distributor; receive a second asset delivery opportunity from a second content distributor; receive campaign instructions for an asset campaign from an advertiser, wherein the campaign instructions comprise at least one distribution parameter; manage asset distribution of said asset campaign using said at least one distribution parameter; and identify a plurality of selected subscribers based at least in part on the received campaign instructions; and operating a distribution network to: transmit respective first and second insertion orders to the first and second content distributors, wherein the first and second insertion orders identify an asset and distribution information based on the campaign instructions and on the identified plurality of selected subscribers; monitor delivery results of the asset campaign with respect to the first and second content distributors; generate reporting information based at least on the monitored delivery results; and provide the reporting information to an interested party.
46 . The method of claim 45 , wherein said front-end processor manages said asset distribution by balancing competing interests of said asset campaign and one or more other asset campaigns.
47 . The method of claim 46 , wherein said balancing competing interests comprises prioritizing asset options of said asset campaign and said one or more other asset campaigns to ensure that pacing constraints are satisfied.
48 . The method of claim 46 , wherein said balancing competing interests comprises prioritizing asset options of said asset campaign and said one or more other asset campaigns to ensure that one or more campaign goals are met for said asset campaign.
49 . The method of claim 45 , wherein said front-end processor manages said asset distribution for said selected subscribers across a plurality of devices.
50 . The method of claim 45 , wherein said front-end processor manages said asset distribution for said asset campaign by using said one or more distribution parameters.
51 . The method of claim 45 , wherein said reporting information comprises campaign analysis information, wherein said campaign analysis information comprises one or more selected from the group consisting of asset skips, asset tune-aways, asset mutes, and asset fulfillment.
52 . The method of claim 45 , further comprising identifying recipients for the asset based on consumer information that comprises at least one of credit score, loyalty program membership, income, past purchase data, gender, occupation, social media activity, requests for information, and age.
53 . The method of claim 45 , further comprising operating a settlements processor to calculate an account balance based upon a received reporting information.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS This application is a continuation application of U.S. patent application Ser. No. 18/809,942, entitled “Mediahub for Controlling and Monitoring the Distribution of Targeted Assets,” filed on Aug. 20, 2024, which is a continuation of U.S. patent application Ser. No. 17/659,420, entitled, “Mediahub for Controlling and Monitoring the Distribution of Targeted Assets,” filed on Apr. 15, 2022, now U.S. Pat. No. 12,069,326, issued Aug. 20, 2024, which is a continuation-in-part of U.S. patent application Ser. No. 16/592,405, entitled “Mediahub for Controlling and Monitoring the Distribution of Targeted Assets,” filed Oct. 3, 2019, now U.S. Pat. No. 11,451,848, issued Sep. 20, 2022, which claims benefit of U.S. Provisional Patent Application No. 62/742,107, entitled “Mediahub for Controlling and Monitoring the Distribution of Targeted Assets,” filed Oct. 5, 2018. U.S. patent application Ser. No. 17/659,420 also claims benefit of U.S. Provisional Patent Application No. 63/175,157, entitled “Mediahub for Controlling and Monitoring the Distribution of Targeted Assets,” filed Apr. 15, 2021, the disclosures of which are hereby incorporated by reference in their entirety. FIELD OF THE INVENTION The present invention relates generally to the distribution of targeted assets such as advertisements in media. Systems and methods are described which provide a media distribution platform for streamlined interaction of content providers, content distributors and related service providers in relation to the distribution of targeted assets, including addressable and non-addressable assets. BACKGROUND OF THE INVENTION Network content or programming, including television shows, movies, news programs, and other content broadcast over the air, through a cable network or satellite, or online, is commonly provided in conjunction with associated informational content (or “assets”). These assets include advertisements delivered during program breaks, advertisements overlaid on or digitally inserted into programming, associated programming, public-service announcements, ad tags, other on-screen graphics or audio messages, weather or emergency notifications and a variety of other content, including paid and unpaid content. In this regard, advertisers wishing to convey information regarding services and/or products to subscribers of the broadcast network often pay for the right to insert their information into programming of the broadcast network, either directly or through a sales channel. For instance, an advertiser may provide an asset to a network operator such that the asset may be interleaved with broadcast network programming during one or more advertising breaks in the programming. The delivery of such paid assets often subsidizes or covers the costs of the programming provided by the broadcast network. This may reduce or eliminate costs borne by the users of the broadcast network programming. In order to achieve a better return on their investment, advertisers often try to target their assets to a selected audience that is believed to be interested in the goods or services of the advertiser. The case of advertisers on a cable or satellite television network is illustrative. For instance, an advertiser on such a television network may wish to target its assets to certain individuals having attributes based on, for example, geographic location, gender, age, income etc. Accordingly, once an advertiser has created an asset that is geared toward a desired group of viewers, the advertiser may attempt to procure insertion times (“spots”) in the network programming when the targeted group of individuals is expected to be among the audience of the network programming. Historically, network content is provided from a programmer (e.g., content provider such as a broadcaster or national cable network such as ABC, PBS, BBC, etc.) to one or more distribution network platforms (e.g., regional headend and/or local headends and/or repeater stations). These distribution network platforms receive the content and disseminate that content to network users (“subscribers”). In this regard, the network content is sometimes termed a “national feed.” Typically, this national feed includes programming and interleaved assets. In this regard, national level advertisers who wish to disseminate their assets network-wide may pay to have their assets interleaved with the programming of the national feed. Accordingly, when the distribution network platforms disseminate the network content received via the national feed, the interleaved assets are disseminated therewith. That is, interleaving of assets with the national feed typically results in a single asset being disseminated over the entire broadcast network. In some broadcast networks (e.g., such as those in the United States), one or more cues may also be incorporated into the national feed. Such cues have allowed distribution network platforms (e.g., local headends) to i