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WO-2026094159-A1 - INFORMATION PROCESSING PROGRAM, INFORMATION PROCESSING METHOD, AND INFORMATION PROCESSING DEVICE

WO2026094159A1WO 2026094159 A1WO2026094159 A1WO 2026094159A1WO-2026094159-A1

Abstract

This information processing device acquires video including a person to be detected and acquires person information which is output using a prescribed video analysis technique and which is associated with at least one of attribute information and behavior information of the person included in the video. The information processing device inputs a prompt based on the person information to an agent that generates, in response to the inputted information, an advertisement for the person included in the video. The information processing device verifies, on the basis of the person information, whether a prescribed effect is obtained with respect to the advertisement which is output as a response to the prompt. The information processing device changes the prompt by using the relationship among the verification result, the advertisement which is output as the response, and the person information.

Inventors

  • SAITO, JUNYA

Assignees

  • 富士通株式会社

Dates

Publication Date
20260507
Application Date
20241029

Claims (12)

  1. We acquire video footage that includes the person to be detected. Person information is obtained in which at least one of the attribute information and behavioral information of the person contained in the video, output by a predetermined video analysis technology, and this information is associated with the person. An agent that generates advertisements for people included in the video based on the input information is given a prompt based on the person information: Based on the person information, we verify whether the advertisement output as a response to the prompt can achieve a predetermined effect. The prompt is changed using the results of the verification and the relationship between the advertisement output as the response and the person information. An information processing program characterized by having a computer perform the processing.
  2. The information processing program according to claim 1, characterized in that, each time the verification is performed, the computer further executes a process to register the relationship between the verification result, the advertisement output as the response, and the person information in a history database.
  3. The information processing program according to claim 2, characterized in that it specifies the attribute type and behavior type to be analyzed based on the history database, and further causes the computer to perform a process to acquire attribute information corresponding to the attribute type and behavior information corresponding to the behavior type of the person contained in the video, based on the predetermined video analysis technology.
  4. The aforementioned agent is a large-scale language model, The information processing program according to claim 2, characterized in that it causes a computer to further perform the process of generating the advertisement by inputting the history database, the person information, and the advertisement candidates and predetermined prompts into the large-scale language model.
  5. We acquire video footage that includes the person to be detected. Person information is obtained in which at least one of the attribute information and behavioral information of the person contained in the video, output by a predetermined video analysis technology, and this information is associated with the person. An agent that generates advertisements for people included in the video based on the input information is given a prompt based on the person information: Based on the person information, we verify whether the advertisement output as a response to the prompt can achieve a predetermined effect. The prompt is changed using the results of the verification and the relationship between the advertisement output as the response and the person information. An information processing method characterized in that the processing is performed by a computer.
  6. The information processing method according to claim 5, characterized in that, each time the verification is performed, the computer further executes a process to register the relationship between the verification result, the advertisement output as the response, and the person information in a history database.
  7. The information processing method according to claim 6, characterized in that the computer further performs a process to specify the attribute type and behavior type to be analyzed based on the history database, and to acquire attribute information corresponding to the attribute type and behavior information corresponding to the behavior type of the person contained in the video, based on the predetermined video analysis technology.
  8. The aforementioned agent is a large-scale language model, The information processing method according to claim 6, characterized in that the computer further performs the process of generating the advertisement by inputting the history database, the person information, and the advertisement candidates and predetermined prompts set into the large-scale language model.
  9. We acquire video footage that includes the person to be detected. Person information is obtained in which at least one of the attribute information and behavioral information of the person contained in the video, output by a predetermined video analysis technology, and this information is associated with the person. An agent that generates advertisements for people included in the video based on the input information is given a prompt based on the person information: Based on the person information, we verify whether the advertisement output as a response to the prompt can achieve a predetermined effect. The prompt is changed using the results of the verification and the relationship between the advertisement output as the response and the person information. An information processing device having a control unit that performs processing.
  10. The information processing apparatus according to claim 9, characterized in that, each time the verification is performed, the control unit further executes a process to register the relationship between the verification result, the advertisement output as the response, and the person information in the history database.
  11. The information processing apparatus according to claim 10, characterized in that the control unit further executes a process to specify the attribute type and behavior type to be analyzed based on the history database, and to acquire attribute information corresponding to the attribute type and behavior information corresponding to the behavior type of the person included in the video, based on the predetermined video analysis technology.
  12. The aforementioned agent is a large-scale language model, The information processing apparatus according to claim 10, characterized in that the control unit further performs the process of generating the advertisement by inputting the history database, the person information, and the advertisement candidates and predetermined prompts set to the large-scale language model.

Description

Information processing program, information processing method, and information processing device. This invention relates to information processing programs, etc. Retail stores are using digital signage to display advertisements, aiming to increase customer dwell time, purchase rates, and total purchase amounts. These customers are referred to as "people." For example, one conventional technology for displaying advertisements involves analyzing camera images to estimate attribute information such as a person's gender and age, and then displaying advertisements based on the relationship between this attribute information and the advertisements that have been previously learned. Figure 1 shows the system according to this embodiment.Figure 2 is a diagram illustrating the processing of the information processing device according to this embodiment.Figure 3 shows an example of the data structure of layout data.Figure 4 shows an example of the data structure of the history database.Figure 5 is a diagram that provides supplementary explanation of the LLM process in step S12.Figure 6 shows an example of the data structure of a person information list.Figure 7 shows an example of the data structure of a list of suggested advertisements.Figure 8 is a diagram that provides supplementary explanation of the LLM process in step S17.Figure 9 shows an example of the data structure of the history database after the update.Figure 10 is a diagram (1) that provides supplementary explanation of the video analysis unit.Figure 11 is a diagram (2) that provides supplementary explanation of the video analysis unit.Figure 12 is a diagram (3) that provides supplementary explanation of the video analysis unit.Figure 13 is a diagram (4) that provides supplementary explanation of the video analysis unit.Figure 14 is a diagram (5) that provides supplementary explanation of the video analysis unit.Figure 15 is a diagram (6) that provides supplementary explanation of the video analysis unit.Figure 16 is a functional block diagram showing the configuration of the information processing device according to this embodiment.Figure 17 is a flowchart showing the processing procedure of the information processing device according to this embodiment.Figure 18 shows an example of a computer hardware configuration that achieves similar functions to the information processing device in the embodiment. The following describes in detail, with reference to the drawings, embodiments of the information processing program, information processing method, and information processing apparatus disclosed in this application. However, this embodiment does not limit the invention.